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Tuesday, Feb 14, 2012 1:00 AM UTC

The prettiest boy in the world

A Bosnian male model is now appearing in bra ads -- and challenging how we think about beauty

By , Imprint

Topics: Imprint, Design, Fashion,

The prettiest boy in the world
This article originally appeared on Imprint.

ImprintRecently in Holland there appeared a series of ads designed by Doom&Dickson for a HEMA’s push-up bra, using this tag line:

A push-up bra that gives you 2 cup sizes extra. Modeled by Andrej Pejic. A man. So imagine what it can do for a woman.

Andrej Pejic, a male model from Bosnia, is from my neck of the woods and is also known as “the prettiest boy in the world.” In the fashion industry, where a small percentage of female models succeed, Andrej is widely accepted as one of the top supermodels by fashion and mainstream media (See covers below).

When you find out he is a man, does he become less beautiful? If so, does that challenge your thinking about beauty?

Copyright F+W Media Inc. 2012.

Salon is proud to feature content from Imprint, the fastest-growing design community on the web. Brought to you by Print magazine, America’s oldest and most trusted design voice, Imprint features some of the biggest names in the industry covering visual culture from every angle. Imprint advances and expands the design conversation, providing fresh daily content to the community (and now to salon.com!), sparking conversation, competition, criticism, and passion among its members.

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Salon is proud to feature content from Imprint, the fastest-growing design community on the web. Brought to you by Print magazine, America's oldest and most trusted design voice, Imprint features some of the biggest names in the industry covering visual culture from every angle. Imprint

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