SALON

Tuesday, Mar 20, 2012 6:15 AM UTC

Marmageddon: New Zealand runs out of unique spread

By

Topics: From the Wires,

Marmageddon: New Zealand runs out of unique spreadAn empty shelve where Marmite should be stocked is seen in a supermarket in Auckland, New Zealand, Tuesday, March 20, 2012. The manufacturer, Sanitarium, announced this week it had run out of Marmite, the sticky black spread that fans adore and doubters think would be better used for axle grease. (AP Photo/New Zealand Herald, Sarah Ivey) New Zealand Out, Australia Out(Credit: Sarah Ivey)

WELLINGTON, New Zealand (AP) — It’s a sticky black sandwich spread that much of New Zealand adores, though detractors liken it to axle grease. And when it runs out, it’s Marmageddon.

The manufacturer of Marmite says its supplies of the yeast-extract product ran out this week, four months after earthquakes forced it to close the only factory that made New Zealand’s version.

“Don’t freak. We will be back soon!” the company, Sanitarium, says on the Marmite website. But there are signs of freaking in this country of 4.4 million people, which eats its way through 640 metric tons of the savory spread every year.

“I can confirm there was a rush on Marmite yesterday,” Antoinette Shallue, spokeswoman for the grocery chain Foodstuffs, said in an email. “Clearly Kiwis took the news of the impending shortage very seriously!”

Some are calling the crisis “Marmageddon.” Others are auctioning their supplies of Marmite online. Even the country’s leader sounds concerned.

“I’m going to have to go thin I’m afraid. I have a very small amount in my office and once that runs out I’m obviously aware that supplies are very short,” Prime Minister John Key told television station TV3 on Tuesday.

At the risk of angering Marmite fans, Key went on say that he could also eat Vegemite, a rival spread that is made in Australia.

Both Marmite and Vegemite are made from yeast extract. Marmite was launched in England and, at first, was imported into New Zealand. But by 1919, New Zealand had come up with its own version, which differs in taste significantly from the English version.

As a result, importing English Marmite simply won’t work, said Pierre van Heerden, Sanitarium’s general manager.

“People have grown up with Marmite. It’s an iconic New Zealand brand,” van Heerden said. He’s advising people to use their remaining supplies sparingly: for instance, by spreading Marmite on warm toast, so that it goes further, or on just one side of the bread in double sandwiches.

The problem traces back to a series of earthquakes in the city of Christchurch that last year killed 185 people and destroyed many buildings. In November, Sanitarium decided the quake damage was severe enough it needed to close its Christchurch factory, the only one that makes the New Zealand style of Marmite. This week, it ran out of supplies.

Supermarkets still have some jars left, but they’re going fast.

“We anticipate running out of stock of Marmite in the next two to three weeks across all our stores, and unfortunately we have no control of the situation,” Murray Johnston, general manager of merchandise at grocery chain Progressive Enterprises, wrote in an email.

Van Heerden said he has kept the 25 people who make Marmite on the payroll and hopes to resume production by July — when either the factory will be repaired or the production line will be moved.

In the meantime, one would-be entrepreneur has listed a jar of Marmite for a minimum bid of 3,500 New Zealand dollars ($2,900) on the auction site Trade Me, admitting that: “Seal broken, had to take a couple of toasts worth just to say goodbye to my prized Marmite.”

Nobody has placed a bid.

More Nick Perry.

Next Article

Related Stories

More Related Stories

Featured Slide Shows

The week in 10 pics

close X
  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11
  • Lisa Montgomery embraces her nephew Thursday after a tornado tore apart her home in Cleburne, Texas. The twister killed six people and destroyed entire swaths of the North Texas town.
    Credit: AP/LM Otero

  • Jack McMahon, the defense attorney for abortion doctor Kermit Gosnell, speaks outside the Criminal Justice Center in Philadelphia Tuesday. His client was convicted of killing three babies in his clinic, and will serve multiple life sentences.
    Credit: AP/Matt Rourke

  • A photo taken Monday captures Vice President Joe Biden's response to a Milwaukee second-grader's innovative proposal to end America's epidemic of gun violence. This guy!
    Credit: AP/Jenny Aicher

  • Sen. Rand Paul, R-Ky., flanked by a grouper-eyed Michele Bachmann, addresses the IRS' admission that it targeted Tea Party groups in advance of the 2012 election. In an op-ed for CNN Thursday, the Kentucky senator slammed the president for his faux outrage.
    Credit: AP/Molly Riley

  • Ousted IRS chief Steven Miller is sworn in on Capitol Hill Friday. Miller testified before the House Ways and Means Committee on the extra scrutiny the agency gave conservative groups applying for tax-exempt status.
    Credit: AP/J. Scott Applewhite

  • Attorney General Eric Holder pauses as he testifies on Capitol Hill before the House Judiciary Committee Wednesday. Holder is under fire, among other things, for the Justice Department's gathering of phone records at the Associated Press.
    Credit: AP/Carolyn Kaster

  • O.J. Simpson sits during an evidentiary hearing at Clark County District Court in Las Vegas, Nev., Thursday. Simpson, who is currently serving a nine-to-33-year sentence in state prison for armed robbery and kidnapping, is using a writ of habeas corpus to seek a new trial.
    Credit: AP/Las Vegas Review-Journal/Jeff Scheid

  • Major Tom to ground control: On Sunday astronaut Chris Hadfield recorded the first music video from space, a cover of David Bowie's "Space Oddity."
    Credit: AP/NASA/Chris Hadfield

  • When it rains it pours. President Barack Obama speaks during a news conference Thursday with Turkish Prime Minister Recep Tayyip Erdogan, inexplicably inspiring an #umbrellagate Twitter meme.
    Credit: AP/Jacquelyn Martin

  • A smoke plume rises high above a road block at the intersection of County A and Ross Road east of Solon Springs, Wis., Tuesday. No injuries were reported, but the the wildfire caused evacuations across northwestern Wisconsin.
    Credit: AP/The Duluth News-Tribune/Clint Austin

  • Recent Slide Shows

  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11

Related Videos

Comments are not enabled for this story.

follow salon

Most Read

Popular on Reddit

links from salon.com

vote
Journalists file suit against Manning's trial secrecy: Plaintiffs including Glenn Greenwald and Julian Assange demand press, public access to trial and documents
165 points166 points | comment
vote
Kaitlyn Hunt refuses plea offer, will go to court over high school relationship - The 18-year-old rejected a deal that would have labeled her a sex offender and placed her under house arrest
144 points145 points | 97 comments
vote
Report: Nearly a quarter of Americans struggle to afford food
140 points141 points | 13 comments
vote
Kaitlyn Hunt refuses plea offer, will go to court over high school relationship - The 18-year-old rejected a deal that would have labeled her a sex offender and placed her under house arrest
141 points142 points | 60 comments
vote
Ted Cruz against the world - How the Junior Senator is igniting the GOP civil war
81 points82 points | 21 comments

From Around the Web

Presented by Scribol
listener_new_rect The Listener: Chekhov's story mirrors Russia's own

Recommendations