SALON

Tuesday, Apr 3, 2012 12:32 PM UTC

Finally, it’s Obama’s turn

His campaign calls out Mitt Romney by name, and with that the general election campaign is underway

By

Topics: Opening Shot,

Finally, it’s Obama’s turnPresident Barack Obama gestures during his joint news conference with Canadian Prime Minister Stephen Harper, and Mexican President Felipe Calderon, Monday, April 2, 2012, in the Rose Garden at the White House in Washington. (AP Photo/Carolyn Kaster) (Credit: AP)

Mitt Romney’s effort to make Republicans acknowledge his inevitability and treat him as their presidential nominee is getting a boost from President Obama, who has in the past few days begun acting as if the general election campaign is already underway.

On Monday, the president’s campaign unveiled an ad that attacks Romney by name for the first time, accusing the former Massachusetts governor of doing Big Oil’s bidding. The message is being supplemented by a second ad introduced on Monday, this one from the pro-Obama super PAC Priorities USA, that conveys the same message.

Also on Monday, Obama responded publicly to Romney’s claims that Obama isn’t committed to “American exceptionalism.” This was a departure from Obama’s Super Tuesday press conference, when he passed on a chance to rebut a foreign policy attack from Romney and simply wished him “good luck.”

This came a few days after Obama filmed a video message for the Planned Parenthood Action Fund, positioning himself as a defender of vital women’s health programs and deriding “professional politicians” who “casually say they’ll ‘get rid of Planned Parenthood.” This, of course, was a direct reference to Romney, who promised a Republican audience last month, “Planned Parenthood – we’re going to get rid of that.” And today, Obama is set to deliver a speech criticizing the Paul Ryan-drafted budget plan that Republicans, including Romney, had rallied around.

All of this maneuvering is significant for two reasons. For one, it confirms that Obama and his team believe the suspenseful phase of the GOP nominating process is over. There’s no more hoping for a triumphant Santorum charge or a brokered convention in the White House. It also offers a valuable, if not comprehensive, window into what the Obama campaign sees as its general election imperatives, and how it plans to tackle them:

Non-coordination coordination: The new Obama ad is designed to respond to an attack spot from a pro-Romney group. So is the new ad from Priorities USA. Without the disclaimer at the end of each spot, it would be impossible to know which one was funded by Obama’s campaign and which was funded by an “independent” outfit. This is the absurd reality of super PAC politics. The Romney forces showed early in the primary season that they are comfortable exploiting it, and now Obama’s side has done the same.

Gas prices: Especially with the unemployment rate falling, Republicans are trying fiercely to pin the astronomical cost of fuel on Obama. The new Obama ads show how sensitive his team is to these attacks, and how intent they are on directing the public’s anger toward giant oil companies and their defenders. The ads are best viewed as an extension of Obama’s high-profile push last week to get Congress to end subsidies for the industry.

The Ryan albatross: It’s hardly shocking but still noteworthy that Obama is going to deliver a speech attacking Ryan’s budget, which would alter the basic nature of Medicare, slash tax rates disproportionately for the wealthy, and expose social safety net programs to potentially deep cuts. Just about every Republican in the House has signed off on it and Romney has no choice but to go along with it too. Running against the Ryan plan offers Obama a chance to recycle part of Bill Clinton’s successful 1996 playbook, when he presented himself as the last line of defense between a GOP Congress and the safety net.

Women: The GOP’s overheated posturing on contraception and reproductive issues gives Obama a chance to widen the traditional gender gap, especially with younger women. The newest polling data shows a significant drop in female support for Romney in the past six weeks, a trend Obama clearly wants to reinforce.

Rose Garden strategy: The GOP caricature holds that Obama is the second coming of Jimmy Carter – a weak, indecisive and apologetic commander in chief who is routinely pushed around on the world stage. That was the essence of the “American exceptionalism” attack from Romney that Obama responded to on Monday. What was most effective about Obama’s rebuttal, though, wasn’t its content; it was the setting: a Rose Garden appearance with two foreign leaders, Mexico’s Felipe Calderón and Canada’s Stephen Harper, who vouched for Obama when the subject of Romney’s attack was raised:

“We had under your leadership, Barack, that successful intervention in Libya. Our trade relationship is the biggest in the world and growing.  And so I think it’s been a tremendous partnership,” he said.

Nothing quite illustrates the absurdity of the right’s attacks on Obama’s foreign policy like the spectacle of the prime minister of one of America’s closest allies (and the leader of its Conservative Party) pointing to one of his signature foreign policy achievements and praising his global leadership.

Steve Kornacki

Steve Kornacki writes about politics for Salon. Reach him by email at SKornacki@salon.com and follow him on Twitter @SteveKornacki More Steve Kornacki.

Next Article

Related Stories

More Related Stories

Featured Slide Shows

The week in 10 pics

close X
  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11
  • Lisa Montgomery embraces her nephew Thursday after a tornado tore apart her home in Cleburne, Texas. The twister killed six people and destroyed entire swaths of the North Texas town.
    Credit: AP/LM Otero

  • Jack McMahon, the defense attorney for abortion doctor Kermit Gosnell, speaks outside the Criminal Justice Center Philadelphia Tuesday. His client was convicted of killing three babies in his clinic, and will serve multiple life sentences.
    Credit: AP/Matt Rourke

  • A photo taken Monday captures Vice President Joe Biden's response to a Milwaukee second-grader's innovative proposal to end America's epidemic of gun violence. This guy!
    Credit: AP/Jenny Aicher

  • Sen. Rand Paul, R-Ky., flanked by a grouper-eyed Michele Bachmann, addresses the IRS' admission that it targeted Tea Party groups in advance of the 2012 election. In an op-ed for CNN Thursday, the Kentucky senator slammed the president for his faux outrage.
    Credit: AP/Molly Riley

  • Ousted IRS chief Steven Miller is sworn in on Capitol Hill Friday. Miller testified before the House Ways and Means Committee on the extra scrutiny the agency gave conservative groups applying for tax-exempt status.
    Credit: AP/J. Scott Applewhite

  • Attorney General Eric Holder pauses as he testifies on Capitol Hill before the House Judiciary Committee Wednesday. Holder is under fire, among other things, for the Justice Department's gathering of phone records at the Associated Press.
    Credit: AP/Carolyn Kaster

  • O.J. Simpson sits during an evidentiary hearing at Clark County District Court in Las Vegas, Nev., Thursday. Simpson, who is currently serving a nine-to-33-year sentence in state prison for armed robbery and kidnapping, is using a writ of habeas corpus to seek a new trial.
    Credit: AP/Las Vegas Review-Journal/Jeff Scheid

  • Major Tom to ground control: On Sunday astronaut Chris Hadfield recorded the first music video from space, a cover of David Bowie's "Space Oddity."
    Credit: AP/NASA/Chris Hadfield

  • When it rains it pours. President Barack Obama speaks during a news conference Thursday with Turkish Prime Minister Recep Tayyip Erdogan, inexplicably inspiring an #umbrellagate Twitter meme.
    Credit: AP/Jacquelyn Martin

  • A smoke plume rises high above a road block at the intersection of County A and Ross Road east of Solon Springs, Wis., Tuesday. No injuries were reported, but the the wildfire caused evacuations across northwestern Wisconsin.
    Credit: AP/The Duluth News-Tribune/Clint Austin

  • Recent Slide Shows

  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11

Related Videos

Comments

 51 Comments

Comment Preview

Your name will appear as username

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>

Alex Pareene surveys the burgeoning and bloated world of political news and opinion and explains the day's most essential story in Opening Shot, posted by 8:30 a.m. each weekday. Bookmark this page; follow @pareene on Twitter.

follow salon

Most Read

Popular on Reddit

links from salon.com

vote
New Yorker launches tool by Aaron Swartz to protect leaks: Strongbox, co-created by the late technologist, is an open-source drop box for leaked documents
166 points167 points | 6 comments
vote
New Yorker launches tool by Aaron Swartz to protect leaks: Strongbox, co-created by the persecuted late technologist, is an open-source drop box for leaked documents
130 points131 points | comment
vote
Obstruction will ruin the GOP: Playing politics and abusing the system can excite the extremes, but it's a recipe for long-term political disaster
41 points42 points | 8 comments
vote
Loaded terminology like "entitlements" and "welfare" skews the debate and alters America. How right-wingers use semantic tricks to kill government.
18 points19 points | 9 comments
vote
Obstruction Will Ruin GOP - Playing politics & abusing the system can excite the extremes, but it's a recipe for long-term political disaster
14 points15 points | comment

From Around the Web

Presented by Scribol
listener_new_rect The Listener: So long, Sookie Stackhouse

Recommendations