SALON

Design

New York's dying signs

A Brooklyn designer dedicated to saving local lettering talks about what we lose when corporate logos take over

By
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    Molly Woodward/Vernacular Typography

    Gertel’s Bakery

    Jeremiah's Vanishing New York.
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    MollyWoodward/Vernacular Typography

    Borough Hall Station

    Jeremiah's Vanishing New York.
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    MollyWoodward/Vernacular Typography

    Ideal Hosiery

    Jeremiah's Vanishing New York.
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    MollyWoodward/Vernacular Typography

    Funeral Parking

    Jeremiah's Vanishing New York.
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    MollyWoodward/Vernacular Typography

    Horn & Hardart Automat

    Jeremiah's Vanishing New York.
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    MollyWoodward/Vernacular Typography

    Stray Letters

    Jeremiah's Vanishing New York.
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    MollyWoodward/Vernacular Typography

    Fertile Crescent Grocery

    Jeremiah's Vanishing New York.
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    MollyWoodward/Vernacular Typography

    Montero’s

    Jeremiah's Vanishing New York.