SALON

Thursday, May 10, 2012 7:10 PM UTC

Why Time’s cover shocks

Hint: it's not the breast-feeding -- it's the contempt

By

Topics: Media Criticism, Motherhood,

Why Time's cover shocksThe cover of Time magazine

It’s going to be a long Mom War, people.

In case you thought, nay, hoped, that the barrel-bottom had been fully scraped last week when the New York Times asked, in a query straight out of the Onion, “Has women’s obsession with being the perfect mother destroyed feminism?,” now Time magazine has upped the ante with a cover story brazenly challenging “Are You Mom Enough?”

It’s accompanied, by the way, by a picture of a hot blonde and her 3-year-old son standing on a chair to suckle her breast.  Yo, take THAT, Room for Debate page! I guess Time felt it really had to bring it after uber-troll Katie Roiphe’s piece last month on why feminists just want a good spanking.

In a feature on the not-at-all-incendiary subject of “why attachment parenting drives some mothers to extremes,” writer Kate Pickert takes on motherhood and its “guru,” attachment parenting author William Sears. Sears’ work and the practice of attachment parenting have come under heavy scrutiny since Elisabeth Badinter’s button-pushing “The Conflict: How Modern Motherhood Undermines the Status of Women” became an international hit, and you get a sense where Pickert’s piece is going as soon as she fires the opening shot. “Joanne Beauregard is nothing so much as she is a mother.” Then there’s the story’s cover girl, 26-year-old Jamie Lynn Grumet, who admits she was breast-fed herself until she was 6.

On Time’s blog, photographer Martin Schoeller explains of the shot of Grumet, along with similar images of three other breast-feeding mothers, that “I liked the idea of having the kids standing up to underline the point that this was an uncommon situation.” Fair enough. And though my personal feelings on Barry Sears are ambivalent at best, I am all for promoting breast-feeding. I will be first in line to applaud images of mothers feeding their children, both in real life and advertising, and to cry foul when those images are suppressed. But I call massive, massive BS here.

First of all, why, when a breast-feeding mother makes the cover of a national magazine, is it a thin, young one in a tank top? Grumet’s image is so obviously sexualized it’s not even trying to pretend otherwise. But the real problem with the cover story is its obvious, dripping disdain. This is not just an attention-getting MILF shot. It’s a picture of a woman “driven” to an “extreme.”

Sure, extended breast-feeding is unusual – and reliably controversial.  Two years ago, the Daily Mail pondered whether the practice was “horrifying.” It doesn’t, however, necessarily follow that a family that chooses long-term nursing is freakishly challenging anybody else to be “mom enough.” That’s what makes the whole thing gross. The entire Time cover story is framed in a way to make the viewer be simultaneously repulsed and aroused. Congratulations, editors. You’ve added to our already rampant cultural dismissal of motherhood as a kooky cult. And you’ve made a venerable news magazine one big hate bang.

Mary Elizabeth Williams

Mary Elizabeth Williams is a staff writer for Salon and the author of "Gimme Shelter: My Three Years Searching for the American Dream." Follow her on Twitter: @embeedub. More Mary Elizabeth Williams.

Next Article

Related Stories

More Related Stories

Featured Slide Shows

The week in 10 pics

close X
  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11
  • Lisa Montgomery embraces her nephew Thursday after a tornado tore apart her home in Cleburne, Texas. The twister killed six people and destroyed entire swaths of the North Texas town.
    Credit: AP/LM Otero

  • Jack McMahon, the defense attorney for abortion doctor Kermit Gosnell, speaks outside the Criminal Justice Center in Philadelphia Tuesday. His client was convicted of killing three babies in his clinic, and will serve multiple life sentences.
    Credit: AP/Matt Rourke

  • A photo taken Monday captures Vice President Joe Biden's response to a Milwaukee second-grader's innovative proposal to end America's epidemic of gun violence. This guy!
    Credit: AP/Jenny Aicher

  • Sen. Rand Paul, R-Ky., flanked by a grouper-eyed Michele Bachmann, addresses the IRS' admission that it targeted Tea Party groups in advance of the 2012 election. In an op-ed for CNN Thursday, the Kentucky senator slammed the president for his faux outrage.
    Credit: AP/Molly Riley

  • Ousted IRS chief Steven Miller is sworn in on Capitol Hill Friday. Miller testified before the House Ways and Means Committee on the extra scrutiny the agency gave conservative groups applying for tax-exempt status.
    Credit: AP/J. Scott Applewhite

  • Attorney General Eric Holder pauses as he testifies on Capitol Hill before the House Judiciary Committee Wednesday. Holder is under fire, among other things, for the Justice Department's gathering of phone records at the Associated Press.
    Credit: AP/Carolyn Kaster

  • O.J. Simpson sits during an evidentiary hearing at Clark County District Court in Las Vegas, Nev., Thursday. Simpson, who is currently serving a nine-to-33-year sentence in state prison for armed robbery and kidnapping, is using a writ of habeas corpus to seek a new trial.
    Credit: AP/Las Vegas Review-Journal/Jeff Scheid

  • Major Tom to ground control: On Sunday astronaut Chris Hadfield recorded the first music video from space, a cover of David Bowie's "Space Oddity."
    Credit: AP/NASA/Chris Hadfield

  • When it rains it pours. President Barack Obama speaks during a news conference Thursday with Turkish Prime Minister Recep Tayyip Erdogan, inexplicably inspiring an #umbrellagate Twitter meme.
    Credit: AP/Jacquelyn Martin

  • A smoke plume rises high above a road block at the intersection of County A and Ross Road east of Solon Springs, Wis., Tuesday. No injuries were reported, but the the wildfire caused evacuations across northwestern Wisconsin.
    Credit: AP/The Duluth News-Tribune/Clint Austin

  • Recent Slide Shows

  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11

Related Videos

Comments

 120 Comments

Comment Preview

Your name will appear as username

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>

follow salon

Most Read

Popular on Reddit

links from salon.com

From Around the Web

Presented by Scribol
listener_new_rect The Listener: So long, Sookie Stackhouse

Recommendations