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News Summary: Does advertising on Facebook pay?

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News Summary: Does advertising on Facebook pay?FILE - In this Feb. 29, 2012 file photo, a graphic display of a Facebook network is shown at a Facebook event for marketing professionals in New York, where the social networking giant demonstrated new advertising opportunities as a prelude to its initial public offering of stock. Insiders and early Facebook investors are taking advantage of increasing investor demand and selling more of their stock in the company’s IPO, which is set for Thursday, May 17, 2012. But plans for the IPO were unfolding amid a debate over the effectiveness of Facebook advertising. (AP Photo/Mark Lennihan, File)(Credit: AP)

MORE TO OFFER: Facebook is responding to extraordinary demand and says more stock will be offered in the company’s initial public offering.

AUTO DEBATE: A debate is emerging between two of the nation’s largest automakers on whether it pays to advertise on the social network. General Motors says it will abandon Facebook ads after concluding they were ineffective. Ford reaffirmed its commitment to Facebook.

AHEAD: The company’s stock is expected to begin trading Friday on the Nasdaq Stock Market under the ticker symbol “FB”.

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