Friday, Oct 5, 2012 3:51 PM UTC

Brad Pitt’s in a $7 million perfume ad

Chanel has enlisted the actor to advertise No. 5

In 10 days, we’ll get to see Brad Pitt starring in a perfume commercial. In what can’t be his most challenging role, Brad Pitt will play Brad Pitt, charming a lady who, it is revealed, is a bottle of Chanel No. 5. Pitt will reportedly receive around $7 million for his work (which also includes a print ad).

Of the commercial, WWD reports:

While he wouldn’t spill many details, d’Avack noted that the commercial, shot by Joe Wright, features Pitt speaking in a way that the viewer assumes he’s speaking to a woman — and then it’s revealed that the addressee is actually the scent.

Andrea d’Avack, president of Chanel Fragrance & Beauty, tried to make the world understand why this was a good idea for the brand and for women and for perfume:

To keep a legend fresh, you always have to change its point of view,” said Andrea d’Avack, president, Chanel Fragrance & Beauty. “It is the first time we’ve had a man speaking about a women’s fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume. No.5 is our leading fragrance, and we are willing to make the investment to keep it on that level.”

You know what else is a seduction between a man, a woman and perfume? Watching Brad Pitt’s face on a big movie screen while I inhale popcorn.

h/t WWD

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