Election 2012: Can someone call it a night?
The networks delivered an ice skating rink map, wacked-out pundits and a lot of drawn-out Romney drama
Topics: john king, 2012 Presidential Elections, Election 2012, MSNBC, CNN, NBC, Fox News, Barack Obama, Mitt Romney, chuck todd, Entertainment News, Politics News
The presidential election got called for Barack Obama at 11:15 P.M. EST, which is a whole lot earlier than many of us would have dared hope — and it turned into another endless election night in front of our televisions anyway. If you’ve been watching since the first polls closed way back at 6:30 P.M. it already felt like forever when Obama was declared the winner. Then you had to wait for a whole other forever — an hour and 45 minutes — until Romney finally conceded. That amounts to five hours of Chuck Todd and John King fondling their outsize touchscreens and “magic walls,” plus another hour of Karl Rove fondling — or was it manhandling? — Fox News.
Last presidential election, CNN got mercilessly ribbed for projecting “holograms” of its staff into its studio. This year the network promised a “virtual Senate,” an effect that all but had its staffers walking around in one of those Taiwanese viral videos. But the “virtual Senate” barely appeared. CNN and the other networks went surprisingly low-tech, sticking mostly with the “Minority Report” walls required on election night. The nets even eschewed the standard social media bells and whistles: Where were the hastily assembled tweets scrolling chaotically underneath every screen? Turns out having to project actual data at the bottom of a set gets @Foxnewsdrools booted from MSNBC’s scroll.
Even more old-fashioned: CNN, NBC and MSNBC doubled down on infrastructure like, you know, ice skating rinks and building decoration. (Also, eye makeup and booze: Rachel Maddow was rocking some smoky eye and everyone on Twitter was convinced Diane Sawyer had knocked back something strong all night long.) NBC drew a huge electoral map on the ice skating rink at Rockefeller Center, which they colored in at appropriate moments. After some early prime screen time, the rink got relegated to the margins, probably because putting an electoral map on an ice skating rink is a silly thing to do. Especially when NBC has an indoor map that actually moves and that Chuck Todd can draw green lines on without the help of a Zamboni.
Not to be outdone, CNN roped the Empire State Building into this fracas, running red and blue lights up the tower to indicate the status of the Electoral College. Because it was such a close race until California blew the electoral numbers apart, this was not a graphically interesting or helpful way to relay information. Besides, if it was, New York City already would have been doing it.
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Willa Paskin is Salon's staff TV writer. More Willa Paskin.




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