“Twilight” stars are Hollywood’s top investment, says Forbes

Kristen Stewart, Robert Pattinson and Taylor Lautner are among Hollywood's most bankable actors

Topics: Twilight, forbes magazine, roi, Hollywood, Celebrity, natalie portman,

This film image released by Summit Entertainment shows Kristen Stewart, left, and Robert Pattinson in a scene from "The Twilight Saga: Breaking Dawn Part 2." (AP Photo/Summit Entertainment, Andrew Cooper)(Credit: AP)

Forbes has released it’s annual “Best Actors for the Buck” list, naming Natalie Portman and Kristen Stewart as this year’s most profitable investments. A converse of their most overpaid actor list, the ranking analyzes what actors yield the greatest box office return compared to their salaries, creating a loose “return on investment” measure. Forbes explains the methodology:

We looked at the last three films each actor starred in over the last three years that opened in more than 2,000 theaters, calculating the return on investment for the studios who pay his (or her) salary. We didn’t count movies where the actor was in a supporting or large ensemble role and we didn’t count animated movies. The actors who score well on this list tend to have small paydays and star in highly profitable movies.

Portman led the pack, returning $42.70 for every dollar she was paid, thanks to the box office success of “Black Swan” and “No Strings Attached” (and despite  the flop “Your Highness”). More surprising, however, was the No. 2: “Twilight’s” Kristen Stewart. Stewart currently returns an average of $40.60, outranking consistent stars like Bradley Cooper and Amy Adams. Forbes notes that this is rare, considering that Hollywood’s highest paid actors are usually not able to yield such a high return on investment.

Of course, most actors don’t have the “Twilight” franchise to boost them. In fact, Robert Pattinson and Taylor Lautner also made the short list, ranking 4th and 6th, respectively. Forbes notes that “All three of the actors were paid the same for the final ‘Twilight’ movies. The differences in their return numbers comes from their other projects.”

Actor Daniel Radcliffe also made the list at No. 5, also largely due to the success of his franchise, “Harry Potter.”

Continue Reading Close

Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

Next Article

Featured Slide Shows

What To Read Awards: Top 10 Books of 2012 slide show

close X
  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 10
  • 10. "The Guardians" by Sarah Manguso: "Though Sarah Manguso’s 'The Guardians' is specifically about losing a dear friend to suicide, she pries open her intelligent heart to describe our strange, sad modern lives. I think about the small resonating moments of Manguso’s narrative every day." -- M. Rebekah Otto, The Rumpus

  • 9. "Beautiful Ruins" by Jess Walter: "'Beautiful Ruins' leads my list because it's set on the coast of Italy in 1962 and Richard Burton makes an entirely convincing cameo appearance. What more could you want?" -- Maureen Corrigan, NPR's "Fresh Air"

  • 8. "Arcadia" by Lauren Groff: "'Arcadia' captures our painful nostalgia for an idyllic past we never really had." -- Ron Charles, Washington Post

  • 7. "Gone Girl" by Gillian Flynn: "When a young wife disappears on the morning of her fifth wedding anniversary, her husband becomes the automatic suspect in this compulsively readable thriller, which is as rich with sardonic humor and social satire as it is unexpected plot twists." -- Marjorie Kehe, Christian Science Monitor

  • 6. "How Should a Person Be" by Sheila Heti: "There was a reason this book was so talked about, and it’s because Heti has tapped into something great." -- Jason Diamond, Vol. 1 Brooklyn

  • 4. TIE "NW" by Zadie Smith and "Far From the Tree" by Andrew Solomon: "Zadie Smith’s 'NW' is going to enter the canon for the sheer audacity of the book’s project." -- Roxane Gay, New York Times "'Far From the Tree' by Andrew Solomon is, to my mind, a life-changing book, one that's capable of overturning long-standing ideas of identity, family and love." -- Laura Miller, Salon

  • 3. "Billy Lynn's Long Halftime Walk" by Ben Fountain: "'Billy Lynn's Long Halftime Walk' says a lot about where we are today," says Marjorie Kehe of the Christian Science Monitor. "Pretty much the whole point of that novel," adds Time's Lev Grossman.

  • 2. "Bring Up the Bodies" by Hilary Mantel: "Even more accomplished than the preceding novel in this sequence, 'Wolf Hall,' Mantel's new installment in the fictionalized life of Thomas Cromwell -- master secretary and chief fixer to Henry VIII -- is a high-wire act, a feat of novelistic derring-do." -- Laura Miller, Salon

  • 1. "Behind the Beautiful Forevers" by Katherine Boo: "Like the most remarkable literary nonfiction, it reads with the bite of a novel and opens up a corner of the world that most of us know absolutely nothing about. It stuck with me all year." -- Eric Banks, president of the National Book Critics Circle

  • Recent Slide Shows

  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 10

More Related Stories

Comments

0 Comments

Comment Preview

Your name will appear as username ( profile | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>