“Twilight” stars are Hollywood’s top investment, says Forbes
Kristen Stewart, Robert Pattinson and Taylor Lautner are among Hollywood's most bankable actors
By Prachi GuptaTopics: Twilight, forbes magazine, roi, Hollywood, Celebrity, natalie portman, Entertainment News
This film image released by Summit Entertainment shows Kristen Stewart, left, and Robert Pattinson in a scene from "The Twilight Saga: Breaking Dawn Part 2." (AP Photo/Summit Entertainment, Andrew Cooper)(Credit: AP)Forbes has released it’s annual “Best Actors for the Buck” list, naming Natalie Portman and Kristen Stewart as this year’s most profitable investments. A converse of their most overpaid actor list, the ranking analyzes what actors yield the greatest box office return compared to their salaries, creating a loose “return on investment” measure. Forbes explains the methodology:
We looked at the last three films each actor starred in over the last three years that opened in more than 2,000 theaters, calculating the return on investment for the studios who pay his (or her) salary. We didn’t count movies where the actor was in a supporting or large ensemble role and we didn’t count animated movies. The actors who score well on this list tend to have small paydays and star in highly profitable movies.
Portman led the pack, returning $42.70 for every dollar she was paid, thanks to the box office success of “Black Swan” and “No Strings Attached” (and despite the flop “Your Highness”). More surprising, however, was the No. 2: “Twilight’s” Kristen Stewart. Stewart currently returns an average of $40.60, outranking consistent stars like Bradley Cooper and Amy Adams. Forbes notes that this is rare, considering that Hollywood’s highest paid actors are usually not able to yield such a high return on investment.
Of course, most actors don’t have the “Twilight” franchise to boost them. In fact, Robert Pattinson and Taylor Lautner also made the short list, ranking 4th and 6th, respectively. Forbes notes that “All three of the actors were paid the same for the final ‘Twilight’ movies. The differences in their return numbers comes from their other projects.”
Actor Daniel Radcliffe also made the list at No. 5, also largely due to the success of his franchise, “Harry Potter.”
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com. More Prachi Gupta.
Related Stories
-
"Star Wars" creator George Lucas engaged
-
2012's best-selling album is so two years ago
-
McIlroy says he may skip 2016 Rio Olympics
-
Must-see morning clip
-
Never-before-seen photo of Princess Di to be auctioned in U.S.
-
Nancy Pelosi to guest star on "30 Rock" season finale
-
BCS Championship: Tale of the tape
-
Oregon up 15-7 over K-State at Fiesta Bowl
-
Pick of the week: Beautiful white people hit by tsunami!
-
Vince Gilligan on last episodes of "Breaking Bad": "It’s going to be polarizing"
-
Fake-ish singer shills for fake college
-
Has Hollywood ruined Tolkien?
-
Al Jazeera different than Fox?
-
CBS drama "Hawaii Five-0" plans choose-your-own ending episode
-
Golden Globes: Amy Poehler roots for "Avatar" and Tina Fey wants best picture
-
Stricker headed for semi-retirement
-
Lawsuit claims horses mistreated on HBO's "Luck"
-
Tim O'Brien tries to make sense of wartime chaos
-
Weird news: Watch a Los Angeles station's bizarre NYE broadcast
-
"Community" writer Megan Ganz leaves for "Modern Family"
-
"Downton Abbey": Hard times hit the estate
Featured Slide Shows
What To Read Awards: Top 10 Books of 2012 slide show
close X- Share on Twitter
- Share on Facebook
- Thumbnails
- Fullscreen
- 1 of 10
- Previous
- Next
-
10. "The Guardians" by Sarah Manguso: "Though Sarah Manguso’s 'The Guardians' is specifically about losing a dear friend to suicide, she pries open her intelligent heart to describe our strange, sad modern lives. I think about the small resonating moments of Manguso’s narrative every day." -- M. Rebekah Otto, The Rumpus
-
9. "Beautiful Ruins" by Jess Walter: "'Beautiful Ruins' leads my list because it's set on the coast of Italy in 1962 and Richard Burton makes an entirely convincing cameo appearance. What more could you want?" -- Maureen Corrigan, NPR's "Fresh Air"
-
8. "Arcadia" by Lauren Groff: "'Arcadia' captures our painful nostalgia for an idyllic past we never really had." -- Ron Charles, Washington Post
-
7. "Gone Girl" by Gillian Flynn: "When a young wife disappears on the morning of her fifth wedding anniversary, her husband becomes the automatic suspect in this compulsively readable thriller, which is as rich with sardonic humor and social satire as it is unexpected plot twists." -- Marjorie Kehe, Christian Science Monitor
-
6. "How Should a Person Be" by Sheila Heti: "There was a reason this book was so talked about, and it’s because Heti has tapped into something great." -- Jason Diamond, Vol. 1 Brooklyn
-
4. TIE "NW" by Zadie Smith and "Far From the Tree" by Andrew Solomon: "Zadie Smith’s 'NW' is going to enter the canon for the sheer audacity of the book’s project." -- Roxane Gay, New York Times "'Far From the Tree' by Andrew Solomon is, to my mind, a life-changing book, one that's capable of overturning long-standing ideas of identity, family and love." -- Laura Miller, Salon
-
3. "Billy Lynn's Long Halftime Walk" by Ben Fountain: "'Billy Lynn's Long Halftime Walk' says a lot about where we are today," says Marjorie Kehe of the Christian Science Monitor. "Pretty much the whole point of that novel," adds Time's Lev Grossman.
-
2. "Bring Up the Bodies" by Hilary Mantel: "Even more accomplished than the preceding novel in this sequence, 'Wolf Hall,' Mantel's new installment in the fictionalized life of Thomas Cromwell -- master secretary and chief fixer to Henry VIII -- is a high-wire act, a feat of novelistic derring-do." -- Laura Miller, Salon
-
1. "Behind the Beautiful Forevers" by Katherine Boo: "Like the most remarkable literary nonfiction, it reads with the bite of a novel and opens up a corner of the world that most of us know absolutely nothing about. It stuck with me all year." -- Eric Banks, president of the National Book Critics Circle
-
Recent Slide Shows
-
What To Read Awards: Top 10 Books of 2012 slide show
-
Blue Glow TV Awards: Top 10 Shows of the Year
-
The Week in Pictures
-
The Week in Pictures
-
- Share on Twitter
- Share on Facebook
- Thumbnails
- Fullscreen
- 1 of 10
- Previous
- Next
-
The Week in Pictures
-
The Week in Pictures
-
Meet this season's 10 TV scene-stealers and scene-killers
-
The Week in Pictures
-
Great graphic novels from 2012
-
The Week in Pictures
-
Gladwell, Franco, Patti Smith: These books changed me
-
Was I right? Six new TV series reassessed
-
Salon's Sexiest Men of 2012
-
Cinema's 11 most memorable LGBT villains
-
The Week in Pictures
-
The Week in Pictures
-
Sandy, the day after
-
Transit in trauma
-
Sandy's shocking aftermath
-
The best storms in cinematic history
-
Chris Christie reports in casual-wear
-
Lou Reed's been terrible for years!
-
The Week in Pictures
-
Susan Isaacs loves a rogue: Here are her nine favorites
-
The Week in Pictures

Comments
0 Comments