The Internet video streaming company calls it an “unprecedented agreement”
With the announcement of the original series “House of Cards,” becoming the exclusive home of the new “Arrested Development” series and receiving a boon from the government, Netflix has been having a historic few months — and the trend only continues. Warner Bros. Television Group has granted the company exclusive rights to stream dramas “Revolution,” “Political Animals,” “Longmire,” “666 Park Avenue” and “The Following,” leaving the door open to license “potential future shows” as well. Netflix chief content officer Ted Sarandos called it an “unprecedented agreement.”
The deal reflects a major shift in attitude toward the video streaming service over the past few years, which parent company Time Warner perceived as a threat in 2010, prompting CEO Jeff Bewkes to admit to the New York Times that “the industry is very focused on Netflix, and what they can do.” In the two years since, it seems that the media giant has figured how to forge a mutually beneficial relationship with Netflix. Warner Bros. Television Group president Bruce Rosenblum said that now service has “become an important window for our serialized dramas,” noting that through Netflix, people can catch up on old seasons and return to cable to new ones. “We continue to adapt our business models to include SVOD [streaming video on demand] when it makes sense for the long-term value of each show and are thrilled to have Netflix as one of our distribution partners,” he said.
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at email@example.com. More Prachi Gupta.
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