SALON

Monday, Jan 7, 2013 12:45 PM UTC

The conservative movement is still an elaborate moneymaking venture

The story of FreedomWorks' big Glenn Beck payout encapsulates the right-wing media

By

Topics: Politics, Tea Party, Dick Armey, Glenn Beck,

The conservative movement is still an elaborate moneymaking venture (Credit: andrea crisante, s_bukleyvia Shutterstock/AP/Cliff Owen/Salon)

The conservative media movement exists primarily as a moneymaking venture. As Rick Perlstein explained in the Baffler, some of the largest conservative media organs are essentially massive email lists of suckers rented to snake oil salesmen. The con isn’t limited to a couple of newsletters and websites: The most prominent conservative organizations in the nation are primarily dedicated to separating conservatives from their money.

FreedomWorks, which is funded primarily by very rich people, solicits donations from non-rich conservative people. More than 80,000 people donated money to FreedomWorks in 2012, and it seems likely that only a small minority of those people were hedge fund millionaires. And what are people who donate to this grass-roots conservative organization funded mostly by a few very rich people getting for their hard-earned money? In addition to paying Dick Armey $400,000 a year for 20 years to stay away, FreedomWorks also apparently spent more than a million dollars paying Glenn Beck and Rush Limbaugh to say nice things about FreedomWorks, in order to convince listeners to send FreedomWorks money that FreedomWorks would then give to Limbaugh and Beck. It’s a pretty simple con. Beck, meanwhile, also has a subscriber-based media operation, in which people pay his company money for access to programs where Beck expresses opinions that he was paid to hold. He also spent years telling everyone to buy gold from a company that pays him and defrauds consumers.

As Armey admitted to Media Matters, FreedomWorks at this point essentially raises money for the sake of raising money. It exists to bilk “activists.” Armey at least has the courtesy to be embarrassed by this:

“If Limbaugh and Beck, if we were using those resources to recruit activists and inform activists and to encourage and enthuse activists, that’s one thing,” Armey explained. “If we are using these things to raise money; one, it’s a damned expensive way to raise money; and two, it makes raising money an end on to itself not an instrumental activity to support the foundation work that our organization does.”

Armey also said the relationship with Beck expanded to include rallies that were co-sponsored by Beck and FreedomWorks, and included appearances by FreedomWorks President and CEO Matt Kibbe.

Armey said he objected to these events, dubbed FreePACs, because they often charged admission to FreedomWorks activists.

A review of promotional information for the events found $20 was a standard donation requested at some of the locations, while a Dallas, TX., FreePAC last summer charged prices as high as $971.

But Armey is basically alone. No major right-wing media figures ever speak out against the widespread practice of constantly bilking credulous old people. Newsmax, a company whose email list is regularly given over to blatant get-rich-quick scheme hucksters, publishes basically every major and minor conservative columnist (and Lanny Davis). Newsmax pays to syndicate their columns, and their stature lends the site credibility. None of them ever complain. No one on the right criticizes the Newsmax business model. It seems to be semi-common knowledge that major conservative media figures sell their endorsements. No one says it’s deceptive. No one says Dick Morris should stop marketing his various ventures on Fox, all the time.

This complete contempt for the audience is unique to the right-wing press — if the Huffington Post made its money selling snake oil, liberals would complain. The recent trickle of complaints about the major nonprofit money-making groups, like FreedomWorks and CrossroadsUSA, has come solely because those groups failed to win the election. If Romney, or even a couple of Senate candidates, had won, no one would mind that the two groups enriched their boards of directors on the backs of tens of thousands of small donors. Right-wing reaction to Armey’s admission to Media Matters has thus far been outrage … that Armey talked to Media Matters.

The problem this presents for the movement, beyond the threat of eventually bankrupting the people who give it power, is that the business of money-making, for consultants and media personalities and Herman Cains, is at this point getting in the way of the business of advancing conservative causes. The groups exert massive influence, and they only ever push the Republican Party to get more extreme. Apocalyptic hysteria is much more effective at getting people to open their wallets than reasonable commentary. There are a lot of people whose livelihoods depend on keeping lots of conservatives terrified and ill-informed. The groups that exist to raise funds raise more funds when they endorse the crazier candidate.

So even if you don’t particularly care that regular conservative Americans are constantly being scammed by their media apparatus, you should still worry about the influence of the scammers. The fact that there is a lot of money to be made in acting like Michele Bachmann is part of why the House seems poised to blow up the U.S. economy. The fact that conservatives have that much contempt for their own true believers neatly explains how they govern when they actually have power.

Alex Pareene

Alex Pareene writes about politics for Salon and is the author of "The Rude Guide to Mitt." Email him at apareene@salon.com and follow him on Twitter @pareene More Alex Pareene.

Next Article

You Might Also Like

More Related Stories

Featured Slide Shows

Gripping photos: The people of the Turkey protests (slideshow)

close X
  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11
  • The protests take on a festive element as police forces move out of the park and square. Wearing a gas mask, this young man dances to traditional Turkish music in front of Taksim Square’s Ataturk Monument.

  • In Gezi Park since March 31st, this protester, originally caught off-guard by the Government’s teargas and water cannons, went out and bought a Russian army mask from WWII, preparing for what was to come.

  • This rambunctious boy seems to be enjoying the chaos. After taking this picture he threw a stone at the already destroyed building in the background.

  • Forming a line, the police face off directly with protesters in Taksim Square. After a while, they retreated and there was a general cheer – a back-and-forth dance that has been common since the beginning of this protest.

  • An elderly woman in Gezi Park reads the news. The tent community occupying the park was violently destroyed on June 16th.

  • Many different groups had set up booths to promote their cause in Taksim Square and Gezi Park. Standing in front of one, this man waves his flag while posing with conviction.

  • Many home-remedies are used to minimize the effects of tear gas. This woman has put a milky solution on her face, removing her mask after the tear gas dissipated. Before sunrise, the police came again for another round of teargasing.

  • People capitalize on the uprising -- selling flags, beer, gas masks, sky lanterns and spray paint to name just a few of the popular items.

  • On Monday morning, June 11, the police execute a strong offensive. Many plain-clothed police officers, like the ones seen here, clash with protesters in the side streets away from the main stand-off in Taksim.

  • The authorities seem to be most aggressive in the night, pushing protesters away from the square and park. After being teargassed this young woman catches her breath with other protesters on Siraselviler Street.

  • Recent Slide Shows

  • Share on Twitter
  • Share on Facebook
  • Thumbnails
  • Fullscreen
  • 1 of 11

Related Videos

More Related Stories

Comments

 100 Comments

Comment Preview

Your name will appear as username ( settings | log out )

You may use these HTML tags and attributes: <a href=""> <b> <em> <strong> <i> <blockquote>

follow salon

Most Read

Popular on Reddit

links from salon.com

From Around the Web

Presented by Scribol
listener_new_rect The Listener: "We Are All Completely Beside Ourselves": Growing up primate

Recommendations