LAS VEGAS (AP) — In a bid to jumpstart its fledgling online movie system, Hollywood studios are resorting to a time-honored tactic: They’re giving stuff away.
An industry consortium called the Digital Entertainment Group said Tuesday that it will include 10 free movies from six major studios every time a consumer buys certain models of Internet-connected TVs. Buyers of certain Blu-ray players will get five free movies.
The movies will be stored online through a system called UltraViolet, and are redeemable through Web video services CinemaNow, Flixster, Nook Video and Vudu.
The giveaway launches later this year and includes movies from Lionsgate, Paramount, Sony, 20th Century Fox, Universal and Warner Bros.
The DEG announced the promotion at the International CES, after it said U.S. home entertainment spending was flat in 2012 at $18 billion.
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