The Kickstarter solution
The fast growth of crowd funding's biggest star proves the strength of new models for financing creative expression SLIDE SHOW
By Andrew LeonardTopics: slideshow, Kickstarter, Crowdfunding, crowdsourcing, banana piano, Technology News
Kickstarter, the creative project crowd-funding site, announced this week that in 2012, “2,241,475 people pledged a total of $319,786,629 and successfully funded 18,109 projects.” The numbers represent impressive growth for the 3-year-old company. “The money total blew away 2011 by 221 percent,” reported Wired, “and the number of backers grew a corresponding 238 percent.”
Almost half the total cash pledged fell into the categories of gaming and “film and video.” The emphasis on creativity has led some observers to call Kickstarter “the People’s NEA (National Endowment for the Arts)” or, more jargonistically, “an arts organization for the post-gatekeeper era.” Meaning: We, the people, decide whose movie or game or funky art installation gets the green light, and not some bean counter in Hollywood or New York, or government bureaucrat constrained by shifting political winds.
That’s all true, and exciting. But Kickstarter’s success signifies even more that all those millions of people around the world chipping in a dollar here or a dollar there to help get someone’s dream off the ground is the best example we have yet of the Internet providing a solution to a problem that the Internet helped cause.
The disemboweling of established business models for the production and distribution of music, journalism and, perhaps eventually, film and TV, has caused much hand-wringing on the part of both entertainment and media executives and artists looking to make a living. Kickstarter, proud flagbearer of the entire crowd-funding movement, tells us that there are new ways opening up to finance creative expression even as old ways close down.
How far can crowd funding carry us? We have no idea. But we’re only at the beginning of this story, only just now figuring out how powerful our ability is to raise and aggregate a lot of cash from a lot of people in very small individual amounts to accomplish a given task, whether that be electing a president or funding the invention of a banana piano or getting a movie to Sundance. Kickstarter’s growth should give every artist hope: Where there’s a will, there’s probably a crowd-funded way.
Kickstarter's awesome successes
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- Detroit needs, and will get, a life-size Robocop statue:
After Detroit's Mayor Dave Bing tweeted that, despite requests, there were no plans to erect a Robocop statue in the city, à la Philly's Rocky monument, online denizens stepped in. Nonprofit community artist group Imagination Station raised $67,436 (well above its $50,000 goal). 3-D images have been made of the proposed statue.
- The world's largest jockstrap:
Artist Michael Barrett, a former Marine, athlete and cancer survivor, raised just above his Kickstarter goal of $850 to create the world's largest jockstrap (now a Guiness World Record recognized event). And why might an artist be compelled to make protective groin wear for giants? Barrett explained: "Knowing the extremes -- the biggest, the smallest, the fastest, the most and the least -- offers a way of comprehending and digesting an increasingly complex world overloaded with information."
- Geography brought to you via the Zombie Apocalypse:
Seattle-based public educator David Hunter raised $11,886 (well above his $5,000 goal) to create a middle school geography curriculum, with textbooks and interactive elements, all through the lens of a zombie apocalypse. "Students will be able to learn real world geographic concepts by learning and applying their knowledge to survive in a world overrun by zombies ... Imagine being in a classroom where instead of reading about maps, you’re designing them to show the spread of a zombie outbreak," explained Hunter in his winning pitch.
- Sunken Lady Liberty:
Kickstarter funding permitted visitors to New York's Governors Island to act out that scene from "Planet of the Apes." Artist Zaq Landsberg raised $2,201 to construct an exact replica of the face of the Statue of Liberty, which he positions to look as if it were sinking into the ground. The sculpture, "Face of Liberty," was displayed on the Island opposite liberty last summer.
- Coat-assisted bear hug:
Baffoonery Factory LLC designed the Griz Coat, a coat that looks like a grizzly bear. "Wear it proudly and remember: It's not a costume. It's a lifestyle," the Kickstarter pitch noted. The New York twins behind the project only asked for $2,000 but raised a whopping $29,015 to make the coats, the first of which have already sold out (via Grizcoat.com).
- Banana piano:
Makey Makey is an ingenious invention that allows you to turn everyday objects into touchpads and combine them with the Internet. So you can load up a piano program and turn bananas into the keys, should that be your wont. Recognizing the project's cleverness, Kickstarter users donated $568,106 to California designer Jay Silver, who had only asked for $25,000.
- Giant snake of impending doom:
What better to provoke a climate change debate than a 50-foot electromechanical snake? So went the reasoning behind the Titanoba project, which successfully raised over $10,000 to build a mechanical snake named after an ancient serpent born in a sweltering earth for -- you guessed it -- Burning Man.
- Knitted facial hair:
5 O'clock Shadow believes beards should not be the preserve of the naturally hirsute. The company raised just above its $3,000 goal to produce a line of wool beards
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Andrew Leonard is a staff writer at Salon. On Twitter, @koxinga21. More Andrew Leonard.
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Lisa Montgomery embraces her nephew Thursday after a tornado tore apart her home in Cleburne, Texas. The twister killed six people and destroyed entire swaths of the North Texas town.
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Jack McMahon, the defense attorney for abortion doctor Kermit Gosnell, speaks outside the Criminal Justice Center in Philadelphia Tuesday. His client was convicted of killing three babies in his clinic, and will serve multiple life sentences.
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A photo taken Monday captures Vice President Joe Biden's response to a Milwaukee second-grader's innovative proposal to end America's epidemic of gun violence. This guy!
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Sen. Rand Paul, R-Ky., flanked by a grouper-eyed Michele Bachmann, addresses the IRS' admission that it targeted Tea Party groups in advance of the 2012 election. In an op-ed for CNN Thursday, the Kentucky senator slammed the president for his faux outrage.
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Ousted IRS chief Steven Miller is sworn in on Capitol Hill Friday. Miller testified before the House Ways and Means Committee on the extra scrutiny the agency gave conservative groups applying for tax-exempt status.
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Attorney General Eric Holder pauses as he testifies on Capitol Hill before the House Judiciary Committee Wednesday. Holder is under fire, among other things, for the Justice Department's gathering of phone records at the Associated Press.
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O.J. Simpson sits during an evidentiary hearing at Clark County District Court in Las Vegas, Nev., Thursday. Simpson, who is currently serving a nine-to-33-year sentence in state prison for armed robbery and kidnapping, is using a writ of habeas corpus to seek a new trial.
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Major Tom to ground control: On Sunday astronaut Chris Hadfield recorded the first music video from space, a cover of David Bowie's "Space Oddity."
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