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Saturday, Feb 9, 2013 9:45 PM UTC

The sound of NY Fashion Week: smartphones snapping

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Topics: From the Wires,

The sound of NY Fashion Week: smartphones snappingModels walk the runway at the presentation of the Prabal Gurung Fall 2013 fashion collection during Fashion Week, Saturday, Feb. 9, 2013, in New York. (AP Photo/Craig Ruttle)(Credit: AP)

NEW YORK (AP) — Remember clapping? As in when a fashion designer puts on his runway finale and then takes a bow before an adoring crowd.

The fashion hordes these days are way too busy tweeting, Instagramming and taking video with their smartphones to put those busy hands together. But more often than not, so are the fashion houses.

Technology has taken over in important ways for designers and was ready made for this New York Fashion Week as the huge storm had the elite teetering around Manhattan in blowing snow, clutching those phones.

Audiences had already been on the bandwagon, taking phone pics from their seats and posting reviews online before the models were off the runway, but designers are figuring out how to use all the instant feedback to their advantage.

Before the snow hit, information went out to retailers, editors, stylists and bloggers on how to view the Donna Karan and Helmut Lang shows online and through phone apps for those unable to attend in person.

Rachel Roy and Peter Som switched to entirely digital catwalk shows. Rebecca Minkoff and Kenneth Cole beamed live tweets on the walls, with Cole pledging donations to amFAR if a certain hashtag was used during the show.

Tommy Hilfiger collected curated interactions — and added some himself — that were shared with guests entering and exiting his menswear show. He planned to do the same Sunday for his women’s collection.

Still clutching those phones, the crowds dealt Saturday — Day 3 of the eight days of fall previews — with the storm’s mush of an aftermath in their dash around town and at the Mercedes-Benz Fashion Week tents at Lincoln Center.

The industry will shift to Milan, London and then Paris after the shows close here Feb. 14.

PRABAL GURUNG

Military touches are shorthand in high fashion for strength and confidence. Gurung added some exclamation points, specifically citing as his muse a woman in combat.

There has been much in the news — and Gurung is a newshound — about the Pentagon’s decision to open more on-the-ground options to women and also technological advances in women’s body armor.

“They’re redesigning the whole uniform for women because all this while they’ve been wearing men’s uniform,” he said backstage.

That led Gurung to think about women’s empowerment, all the way to women he read about from the Ukraine who are coming together in self-defense against human trafficking.

There were smart jackets with gold hardware and some with red-and-black brocades, crisp navy suits, and leather harnesses over stretch-crepe dresses with sexy slashes on the bodice and asymmetric peplums and hemlines.

There had to be a little femininity mixed in with the aggressiveness, Gurung explained, because it’s femininity that gives women their best tool “to rule a man’s world.”

JILL STUART

It was that easy: Stuart woke up one day thinking about how stylish British model Stella Tennant and her friends were, so Stuart thought she would create a wardrobe just for them.

She aimed to dress an aristocratic fashion risk-taker for all those parties at castles in the English countryside.

“I was thinking about the beautiful dinners and the charades she and her friends play, and the great performances they see at the end of the night,” Stuart said backstage.

Her offerings include a plum-colored halter dress covered in satin flowers, a more tailored dress in black wool with more sharply cut flowers, and a white sheer man-tailored shirt paired with black evening shorts and a full-cut long black coat.

NICOLE MILLER

Miller’s collection was called “Menswear With a Twist: Raiding the Boyfriend’s Closet.”

It was the good girl meets bad boy, packing a wardrobe of tough leather jackets, pleated skirts and several fedoras for the adventure. No apologies to mom.

There were particularly short knit dresses and a skin-hugging corset dress in a print called “tatooage,” which looked exactly as it sounds.

And there were outfits more in line with what’s expected from Miller, including a long dress in a wallflower print with a ruffle front and a stretch-denim dress with sexy net inserts.

The black matte-jersey, floor-length dress, with a dropped leather waist and notched V neck, that closed the show was the right high note to leave on.

But where Miller saw “golf pants” on a pair of loose baggy trousers paired with a burned out velvet-and-georgette blouse, the audience might have seen glorified sweats.

REBECCA MINKOFF

Minkoff named her colors after planets and other spacey things.

A winter white was “Saturn” and used for a leather motocross jacket. The color caramel became “eclipse” for a leather duffel coat.

Minkoff put a twist on the colorblocking trend that has been around now a few seasons by mixing chunks of different textures instead of contrasting hues. That technique was also seen on the runways of Jason Wu and Nicole Miller.

Minkoff’s soft-line exaggerated shoulder, instead of the aggressive ones that were so popular on the runways a few years ago (and in the 1980s), also turned up elsewhere.

The collection “embarks on a voyage to the future, marrying modern, spacesuit-like construction details and a new sophisticated grunge attitude,” Minkoff wrote in her notes.

___

Follow Samantha Critchell on Twitter at http://twitter.com/AP_Fashion

More By Samantha Critchell.

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