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“It’s a Disaster,” a dark comedy directed by Todd Berger starring David Cross, Julia Stiles and America Ferrara, will have the dubious honor of being the first feature film to appear on Vine, the new Twitter-integrated app that loops 6-second videos. According to a rep for distributor Oscilloscope Pictures, it’s a ”tongue in cheek” experiment.
An amusingly self-aware press release joked about the bizarre stunt:
Todd Berger commented, “Jean-Luc Godard once said that he pities French cinema because it has no money and American cinema because it has no ideas. Well this is certainly an idea.”
Never one to shy away from the unknown, Oscilloscope is currently working on distributing films in all media and by all means and methods now known or hereafter devised, in perpetuity. The future is now. We will also be actively acquiring distribution rights for the previously unexploited territory of The Moon.
The Hollywood Reporter notes that “videos will be shot on a smartphone — which means the quality will not be the best.” You can watch the whole thing at “4:30-ish” (EST-ish) on Oscilloscope’s Twitter page or their Vine page. We’ll update this space to include a few clips as well.
For those of you who prefer not to watch your movies in 6-second loops, ”It’s a Disaster” is due out in theaters April 12.
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at email@example.com.More Prachi Gupta.