Karl Rove’s Ashley Judd problem
The big loser of the 2012 campaign cycle is incapable of helping his party close the gender gap
Topics: Karl Rove, Sexism, Ashley Judd, Hillary Clinton, Elizabeth Warren, Nancy Pelosi, Christine O'Donnell, Caroline Kennedy, Politics News
When activist and actress Ashley Judd recently announced she was mulling a run for Senate against Mitch McConnell in Kentucky, Karl Rove revealed a strategy to undermine her. It would be one he’d used before with women candidates. “We’re making fun of her,” he explained.
Give him points for honesty. The key concept behind his super PAC’s first attack ad of the new election cycle was indeed to belittle the high-profile, politically active Judd. Rove and American Crossroads GPS dropped $10,000 to “stick a pin in her balloon,” going up with a satiric Judd for Senate campaign spot that portrays her as an airhead, a “leader who knows how to follow,” and dismisses her as a silly Hollywood liberal.
Far from a unique personal shot at Judd, the attack is part of a long pattern of Rove attacking women in troubling ways rhetorically distinct from his campaigns against male candidates.
One can say that he is an equal opportunity smear artist, but there is a context and a history to Rove’s anti-Judd salvo. He routinely resorts to anti-woman insults and insinuations that cut deeper than his usual attacks – characterizing women in politics as having stereotypically negative female traits (subject to hysteria, too emotional, weak and weepy, bleeding heart, flighty or frigid, and lesbian).
On mainstream women’s issues, in the last year alone Rove claimed that Democrats “worship at the altar of reproductive rights,” compared President Obama to a “third-world dictator” for requiring insurance companies to cover birth control, and sneered at the White House’s priority to ensure equal pay for equal work as evidence of “unapologetic liberalism.”
But to fully appreciate the war Rove and Crossroads GPS have waged on women candidates and leaders, consider the last election cycle.
One of his most infamous 30-second spots in 2012 featured an out-of-context snippet of a fired up Tammy Baldwin — the seven-term Wisconsin Congresswoman and Senate hopeful — declaring “You’re damn right” in an unidentified speech. As the Advocate newspaper aptly noted, this was a “none-too-subtle attempt to portray Baldwin as a stereotypical angry lesbian.”
Sen. Elizabeth Warren of Massachusetts faced Crossroads ads belittling her professional credentials – a tack Rove has not typically taken with male candidates — while ridiculing them to suggest she was out of touch. One of the ads that tied her to bank bailouts derisively called her “Professor Warren” and mocked what it called a “charm offensive” she supposedly mounted with banks (even though Wall Street actually bet its campaign money against her).
David Brock's latest book is "The Republican Noise Machine: Right-Wing Media and How It Corrupts Democracy." He is also the author of "Blinded by the Right: The Conscience of an Ex-Conservative. More David Brock.









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