Playtex — famed maker of tampons and geometrically shaped bras — has tapped rocker and party-enthusiast Andrew W.K. to represent its new line of “Fresh + Sexy” sanitary wipes. According to the product website, the wipes are designed for use by both genders before and after getting, you know, wet.
“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new,” W.K. wrote in a statement. “Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
And for those headed to SXSW later this month, get ready to rock out with your cleaner than usual you-know-what out! Playtex will be hosting a “Fresh + Sexy” launch party at the Austin music festival.
According to Playtex, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted.” And W.K. was just the guy they were looking for! They are “thrilled to have him on board.”