The "I Get Wet" rocker would like to help you stay fresh "down there" VIDEO
Playtex — famed maker of tampons and geometrically shaped bras — has tapped rocker and party-enthusiast Andrew W.K. to represent its new line of “Fresh + Sexy” sanitary wipes. According to the product website, the wipes are designed for use by both genders before and after getting, you know, wet.
“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new,” W.K. wrote in a statement. “Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”
And for those headed to SXSW later this month, get ready to rock out with your cleaner than usual you-know-what out! Playtex will be hosting a “Fresh + Sexy” launch party at the Austin music festival.
According to Playtex, “This exciting new product required the help of someone who could embody the brand’s playful yet bold campaign; someone who could party hard, but still be clean when it counted.” And W.K. was just the guy they were looking for! They are “thrilled to have him on board.”
I know that nothing is actually surprising anymore, but this seems like a bizarre move for both parties. W.K. is perhaps most famous for an album cover depicting his visage covered in blood, which doesn’t scream mainstream sensuality. And Playtex is really breaking with type by going down the Axe Body Spray route with innuendo-laced advertisements. (What happened to nice ladies smiling while wearing modest yet supportive bras?)
That said, the partnership would make total sense for W.K. if conspiracy theorists are right and he is, in fact, just one big performance art project.
Either way, keep partying, Andrew!
More Related Stories
- The best of Tumblr porn
- From global warming to fluoride: Why do people deny science?
- What does it really feel like to fall out of a building?
- How Dan Savage lost it
- Will U.S. amphibians become endangered species?
- I don't hate millennials anymore!
- Developers evict historic women's shelter to build luxury hotel
- Kaitlyn Hunt refuses plea offer, will go to court over high school relationship
- The secrets of cicada survival
- Nobody "needs" to rape
- Catholic Church in market for more exorcists
- Report: Nearly a quarter of all Americans struggle to afford food
- Louie Gohmert: Women should be forced to carry nonviable pregnancies to term
- This is what Guy Fieri looks like as a balloon
- Boy Scouts to members: Just don't be a gay adult
- Anonymous rallies behind Kaitlyn Hunt
- Mistrial in penalty phase of Arias case
- My text blew up in my face
- Boy Scouts end ban on openly gay boys
- Mississippi could begin prosecuting women for miscarriages
- Teenage girl claims she was beaten up for looking like Taylor Swift
Featured Slide Shows
The week in 10 picsclose X
- 1 of 11
Lisa Montgomery embraces her nephew Thursday after a tornado tore apart her home in Cleburne, Texas. The twister killed six people and destroyed entire swaths of the North Texas town.
Credit: AP/LM Otero
Jack McMahon, the defense attorney for abortion doctor Kermit Gosnell, speaks outside the Criminal Justice Center in Philadelphia Tuesday. His client was convicted of killing three babies in his clinic, and will serve multiple life sentences.
Credit: AP/Matt Rourke
A photo taken Monday captures Vice President Joe Biden's response to a Milwaukee second-grader's innovative proposal to end America's epidemic of gun violence. This guy!
Credit: AP/Jenny Aicher
Sen. Rand Paul, R-Ky., flanked by a grouper-eyed Michele Bachmann, addresses the IRS' admission that it targeted Tea Party groups in advance of the 2012 election. In an op-ed for CNN Thursday, the Kentucky senator slammed the president for his faux outrage.
Credit: AP/Molly Riley
Ousted IRS chief Steven Miller is sworn in on Capitol Hill Friday. Miller testified before the House Ways and Means Committee on the extra scrutiny the agency gave conservative groups applying for tax-exempt status.
Credit: AP/J. Scott Applewhite
Attorney General Eric Holder pauses as he testifies on Capitol Hill before the House Judiciary Committee Wednesday. Holder is under fire, among other things, for the Justice Department's gathering of phone records at the Associated Press.
Credit: AP/Carolyn Kaster
O.J. Simpson sits during an evidentiary hearing at Clark County District Court in Las Vegas, Nev., Thursday. Simpson, who is currently serving a nine-to-33-year sentence in state prison for armed robbery and kidnapping, is using a writ of habeas corpus to seek a new trial.
Credit: AP/Las Vegas Review-Journal/Jeff Scheid
Major Tom to ground control: On Sunday astronaut Chris Hadfield recorded the first music video from space, a cover of David Bowie's "Space Oddity."
Credit: AP/NASA/Chris Hadfield
When it rains it pours. President Barack Obama speaks during a news conference Thursday with Turkish Prime Minister Recep Tayyip Erdogan, inexplicably inspiring an #umbrellagate Twitter meme.
Credit: AP/Jacquelyn Martin
A smoke plume rises high above a road block at the intersection of County A and Ross Road east of Solon Springs, Wis., Tuesday. No injuries were reported, but the the wildfire caused evacuations across northwestern Wisconsin.
Credit: AP/The Duluth News-Tribune/Clint Austin
Recent Slide Shows
- 1 of 11