Facebook to unveil sparkling new redesign

The move comes amid growing chatter of "Facebook fatigue" among users

Topics: Associated Press, Facebook, Facebook Redesign, social network, Mark Zuckerberg, ,

Facebook to unveil sparkling new redesignFacebook CEO Mark Zuckerberg (Credit: AP/Jeff Chiu)

NEW YORK (AP) — Amid chatter of “Facebook fatigue,” real or imagined, the world’s biggest social networking company is getting ready to unveil a new version of News Feed, the flow of status updates, photos and advertisements its users see on the site.

Facebook Inc. is hosting an event at its Menlo Park, Calif., headquarters on Thursday to show off “a new look for News Feed.” The company offered no other details on what the changes will be in an invitation sent to journalists and bloggers. It will be Facebook’s second staged event at its headquarters since the company’s May initial public offering. The company unveiled a search feature at the first one in January.

If past site changes are any indication, the News Feed tweaks may take some getting used to and will likely lead to user grumbles. Facebook users often complain about changes to the site, whether it’s cosmetic tweaks or the overhaul of privacy settings.

Gartner analyst Brian Blau says one change he’d like to see from Facebook as a user is the ability to control how much he’s seeing from the businesses and other non-friend accounts he follows. Currently users can only tweak how much they see from their friends, not from businesses they follow.

“We have a ‘like’ but there is no degree of ‘like,’ it’s binary,” he says. “I need a ‘like plus’ or even a ‘like minus.’”

The event comes a month after a Pew study reported that many Facebook users take a break from the site for weeks at a time. The report, from the Pew Research Center’s Internet and American Life Project, found that some 61 percent of Facebook users had taken a hiatus for reasons that range from boredom to too much irrelevant information to Lent.

Overall, though, Facebook’s user base is growing, especially on mobile devices. At last count it had 1.06 billion active monthly accounts. The number of people who access Facebook daily is also on the rise.

That said, even the company has acknowledged that some of its users, especially the younger ones, are migrating to substitutes, but so far this has not meant an overall decline in user numbers.



“For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram,” the company said last month in the “risk factors” of its annual 10-K filing. “In the event that our users increasingly engage with other products and services, we may experience a decline in user engagement and our business could be harmed.”

Facebook owns Instagram, but so far it has not shown any ads on it.

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7 motorist-friendly camping sites

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  • White River National Forest via Lower Crystal Lake, Colorado
    For those OK with the mainstream, White River Forest welcomes more than 10 million visitors a year, making it the most-visited recreation forest in the nation. But don’t hate it for being beautiful; it’s got substance, too. The forest boasts 8 wilderness areas, 2,500 miles of trail, 1,900 miles of winding service system roads, and 12 ski resorts (should your snow shredders fit the trunk space). If ice isn’t your thing: take the tire-friendly Flat Tops Trail Scenic Byway — 82 miles connecting the towns of Meeker and Yampa, half of which is unpaved for you road rebels.
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    Boasting 10 wildernesses, 430 miles of trail and 1,367 miles of trout-filled stream, this Georgia forest is hailed as a camper’s paradise. Try driving the Ridge and Valley Scenic Byway, which saw Civil War battles fought. If the tall peaks make your engine tremble, opt for the relatively flat Oconee National Forest, which offers smaller hills and an easy trail to the ghost town of Scull Shoals. Scaredy-cats can opt for John’s Mountain Overlook, which leads to twin waterfalls for the sensitive sightseer in you.
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  • Canaan Mountain via Backcountry Canaan Loop Road, West Virginia
    A favorite hailed by outdoorsman and author Johnny Molloy as some of the best high-country car camping sites anywhere in the country, you don’t have to go far to get away. Travel 20 miles west of Dolly Sods (among the busiest in the East) to find the Canaan Backcountry (for more quiet and peace). Those willing to leave the car for a bit and foot it would be remiss to neglect day-hiking the White Rim Rocks, Table Rock Overlook, or the rim at Blackwater River Gorge.
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