“Iron Man 3″ box office hit in China

The movie raked in around $21 million on opening day

Topics: iron man 3, China, product placement, Movies, Action movies,

Despite the minor controversy sparked by product placement in its made-for-China scenes, “Iron Man 3″ garnered almost $21 million in the Chinese box office, topping the one-day sales record set by “Transformers: Dark of the Moon” in 2011.

From the Hollywood Reporter:

Online reactions to the film have been largely positive, but bloggers appear united in their consternation of the deliberate product placement that sees new a character named Dr Wu (played by mainland Chinese actor Wang Xueqi) consume a [milk] carton of Gu Li Duo.

Not that audiences outside mainland China will get a glimpse of this, though: this scene is part of the film’s China release, a version which is four minutes longer than the normal cut seen everywhere else in the world.

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Prachi Gupta
Prachi Gupta is an Assistant News Editor for Salon, focusing on pop culture. Follow her on Twitter at @prachigu or email her at pgupta@salon.com.

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