This month, Yahoo was more popular than Google

For the first time since April 2011, Yahoo attracted more unique visitors than its rival search engine

Topics: BUSINESS2COMMUNITY, Yahoo, Google, Internet, search engines, Marissa Mayer, , ,

In the perennial battle between the two biggest web giants, Yahoo and Google, the latter has been dominating the opposition for quite some time. Ever since Yahoo’s business problems began, many people (myself included) assumed that Yahoo was stuck in second place from that point forward. Turns out I was wrong, and the changes Marissa Mayer has enacted are doing some good for Yahoo. ComScore reports this morning that Yahoo has beaten Google in the latest monthly report.

Yahoo on Top

According to Todd Wasserman at Mashable, this month is “the first time Yahoo has bested Google in this measure since April 2011.” How much did Yahoo beat Google by over the past month? Not a great deal. Yahoo came in at roughly 196 million unique visitors while Google only managed 192 million unique visitors.

Another interesting point from this news is the fact that, as Liz Gannes reports on All Things D, “Yahoo’s numbers didn’t include the new Yahoo-owned Tumblr” which on its own was placed 28th on comScore’s list of monthly sites. Tumblr managed to grab around 38 million unique visitors itself.

You Might Also Like

So, Yahoo is doing well when it comes to traffic. But should agencies and businesses run back to the service? Sure, Marissa Mayer has been making a lot of changes happen at Yahoo, and its stock price has nearly doubled since she took control about a year ago, but this isn’t proof that Yahoo has been victorious by any means.

Not Exactly a Sign of Yahoo’s Return

Unfortunately, many analysts aren’t seeing this as a sign that Yahoo is back as the powerhouse it once was. First of all, according to Robert Hof on Forbes, the increase in visitors that put Yahoo over Google “is probably due chiefly to seasonal or month-to-month variations.” In fact, the two sites have been very close in recent months and it’s likely we’ll see more of this back and forth in the future.

Secondly, as Robert writes, “These numbers don’t include mobile traffic.” Added to that he states, “Yahoo is widely considered to be considerably behind in mobile.” This is a big problem if Yahoo wants to be dominate (or at least continue to improve) in the future. After all, just yesterday a report came out that globally close to 20% of web traffic comes through mobile!

Lastly, when it comes to search dominance, Yahoo has a lot of work to do against Google. Google still holds about 67% of the search market and has the tools to keep them at that level or better. If you’re a big Yahoo fan, things are getting better, but it’s going to be a long way off before Yahoo returns to the glory it once held on the internet.

What do you think about Yahoo’s performance since Marissa Mayer took control a year ago?

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Martyna Blaszczyk/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 1

    Pond de l'Archeveche - hundreds thousands of padlocks locked to a bridge by random couples, as a symbol of their eternal love. After another iconic Pont des Arts bridge was cleared of the padlocks in 2010 (as a safety measure), people started to place their love symbols on this one. Today both of the bridges are full of love locks again.

    Anders Andersson/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 2

    A bird's view of tulip fields near Voorhout in the Netherlands, photographed with a drone in April 2015.

    Aashit Desai/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 3

    Angalamman Festival is celebrated every year in a small town called Kaveripattinam in Tamil Nadu. Devotees, numbering in tens of thousands, converge in this town the day after Maha Shivratri to worship the deity Angalamman, meaning 'The Guardian God'. During the festival some of the worshippers paint their faces that personifies Goddess Kali. Other indulge in the ritual of piercing iron rods throughout their cheeks.

    Allan Gichigi/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 4

    Kit Mikai is a natural rock formation about 40m high found in Western Kenya. She goes up the rocks regularly to meditate. Kit Mikai, Kenya

    Chris Ludlow/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 5

    On a weekend trip to buffalo from Toronto we made a pit stop at Niagara Falls on the Canadian side. I took this shot with my nexus 5 smartphone. I was randomly shooting the falls themselves from different viewpoints when I happened to get a pretty lucky and interesting shot of this lone seagull on patrol over the falls. I didn't even realize I had captured it in the shot until I went back through the photos a few days later

    Jassen T./National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 6

    Incredibly beautiful and extremely remote. Koehn Lake, Mojave Desert, California. Aerial Image.

    Howard Singleton/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 7

    Lucky timing! The oxpecker was originally sitting on hippo's head. I could see the hippo was going into a huge yawn (threat display?) and the oxpecker had to vacate it's perch. When I snapped the pic, the oxpecker appeared on the verge of being inhaled and was perfectly positioned between the massive gaping jaws of the hippo. The oxpecker also appears to be screeching in terror and back-pedaling to avoid being a snack!

    Abrar Mohsin/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 8

    The Yetis of Nepal - The Aghoris as they are called are marked by colorful body paint and clothes

    Madeline Crowley/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 9

    Taken from a zodiac raft on a painfully cold, rainy day

    Ian Bird/National Geographic Traveler Photo Contest

    National Geographic Traveler Photo Contest Entries

    Slide 10

    This wave is situated right near the CBD of Sydney. Some describe it as the most dangerous wave in Australia, due to it breaking on barnacle covered rocks only a few feet deep and only ten metres from the cliff face. If you fall off you could find yourself in a life and death situation. This photo was taken 300 feet directly above the wave from a helicopter, just as the surfer is pulling into the lip of the barrel.

  • Recent Slide Shows

Comments

Loading Comments...