“Grand Theft Auto” hates America

The game's critique of our consumerist, politically corrupt society is actually important -- if anyone's listening

Topics: grand theft auto v, Grand theft auto, Video Games, Editor's Picks,

"Grand Theft Auto" hates AmericaScreen shot from "Grand Theft Auto V" (Credit: AP/Rockstar Games)

Gamers collectively paid $800 million and waited in hours-long queues this Tuesday, all to buy a video game that calls them assholes.

Not directly, of course. The “Grand Theft Auto” series is the video game equivalent of a smartass in the back of the room making wisecracks at everyone’s expense. Just like we might scowl at the smartass without trying to understand what vulnerability he might be covering up with his hostility, we focus on the crimes depicted in “GTA” without looking carefully enough at what lies just underneath the surface.

Players have been stealing cars, slaughtering police officers, moving narcotics, beating hookers and taking on organized crime syndicates in detailed, open, virtual worlds since the release of “Grand Theft Auto III” in 2001, and to the uninitiated, “Grand Theft Auto V” is merely the pinnacle of murder, theft, prostitution and drug empire simulation.

That’s where the mainstream audience and press usually leave off, and where Fox News and other conservative pundits weigh in. Even members of the video game enthusiast press feel free to write reviews of “Grand Theft Auto V” based on breezy playthroughs of one of the most content-dense games in years, or to levy criticism at the game without even having played it. Everyone assumes they have a handle on what’s going on in a “Grand Theft Auto” game. But I’d argue that mayhem and criminals are the least important part of “GTA V.”

The heart of the game is in its billboards and television shows and web pages and movies and radio programs. The cultural commentary rolls out like a Bret Easton Ellis list of decadent consumer products. I can visit the website for Taco Bomb, whose American owner is launching his “Mexican” restaurant in Mexico, thereby “proving you can market anything to anyone.” I can check the value of my shares in AnimalArk, a “national chain of all-natural pet food stores, because half the world is starving but Fido only eats organic.” I can buy a boat on docktease.com where the CEO writes “I started this business in 2008 to make luxury watercraft accessible to a broader spectrum of rich people.”

The Doppler Theater shows daily times for “Sequel” on the marquee. One billboard advertises Toe Shoes so you can “run like a caveman,” while another promotes StopPayingYourMortgage.net with the tagline “The banks failed you! Time to fail them.”

A radio commercial advertises investments in correctional facilities as particularly secure, because politicians are passing laws that mete out stiff punishments for minor offenses. And on the “Republican Space Rangers” television cartoon show, the Rangers make racist cracks and celebrate fighting for the freedom to go into debt buying cheap plastic crap.

The satire is so blunt and often crude that some critics dismiss it out of hand as merely childish. The humor is unapologetically immature, but what does it say about the society that “Grand Theft Auto V” is satirizing when such crass mockery is not only entirely appropriate but sadly true if we take our blinders off?

It’s ironic that “Grand Theft Auto” games are often dismissed for their violent, sociopathic protagonists at a time when James Gandolfini and Bryan Cranston receive critical acclaim for depicting violent sociopaths. Tony Soprano chokes his nephew Christopher to death in his own blood. Walter White watches a young girl suffocate on her own vomit. Soprano murders his best friend. White blows up an old-age home to kill a rival.

The violence committed by these maniacs against characters we are meant to care about isn’t enough to make critics dismiss “The Sopranos” or “Breaking Bad.” The violence in a “Grand Theft Auto” game, on the other hand, is committed against the equivalent of paper dolls, nothing more than artificial intelligence routines controlling empty avatars like marionettes. But that will probably still be enough to prevent media critics from looking at “Grand Theft Auto V’”s satire to ask honestly if the game has anything of value to say.

You Might Also Like

But one measure of the game’s relevance is sheer numbers. Compare “GTA V’”s $800 million one-day profit to the record $91 million one-day North American gross for “Harry Potter and the Deathly Hallows 2.” Take-Two Interactive just announced that according to company estimates “Grand Theft Auto V” has hit the $1 billion sales mark in three days, the fastest entertainment product to reach that milestone. The top three-day gross for a movie in wide release is the $207 million earned by “The Avengers.” Now consider all the gamers who will create videos of their game play to share on YouTube with countless other gamers, whereas the viewers of “Harry Potter” and “The Avengers” were forbidden by law to share their experience with anyone who hadn’t paid for a seat next to them.

Now, a member of “Grand Theft Auto V’”s intended audience is 24 years old on average and male 82 percent of the time, according to Nielsen data. That’s not a demographic I normally associate with contemplative reflection on culture, so it’s tempting to question whether any of us ought to take “GTA V” seriously when the preponderance of the game’s audience will probably laugh at the surface-level, frat boy humor in”GTA V’”s social commentary and leave it at that.

On the other hand, plenty of core gamers are in their mid-30s and appreciate the potential sophistication of modern video games. They’re the audience that enjoys “The Daily Show,” “The Colbert Report” and “Real Time with Bill Maher,” the audience that likes to see the hypocrisies and lunacy of American society paraded on national television.

It’s always a relief to hear someone pull back the veil and say out loud that we’re in economic, political and cultural crisis. Things are not okay, and we know it. “Grand Theft Auto V” hands us a concentrated helping of that perspective, set in a virtual world whose nightmarish violence isn’t even that fantastical anymore with a mass shooting on the news every other week.

I would like to think that when the Baby Boomers have finally passed the torch of leadership in politics, business, art and entertainment to a generation that includes the elder statesmen of the video game culture, people who grew up with video games and are now in or approaching their 40s, that a game like “Grand Theft Auto V” will be met more seriously and deconstructed elsewhere than in tiny circles of video game academics, as is currently the case.

For now, the satire of “Grand Theft Auto V” is made all the richer by the obliviousness of the majority of its audience. We can count on most of the people who play “GTA V” to fail to realize how thoroughly they’re being dismissed as empty and extraneous extensions of vacuous consumer culture or, even if they do realize, count on their failing to care — which makes the game’s argument more pointedly than any fake website, billboard or television program ever could.

Dennis Scimeca is a freelance writer from Boston, MA who covers the art and business of video games. Follow him on Twitter @DennisScimeca.

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 13
  • Close
  • Fullscreen
  • Thumbnails

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    Young Daya has yet to become entirely jaded, but she has the character's trademark skeptical pout down pat. And with a piece-of-work mother like Aleida -- who oscillates between jealousy and scorn for her creatively gifted daughter, chucking out the artwork she brings home from summer camp -- who can blame her?

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    With her marriage to prison penpal Vince Muccio, Lorna finally got to wear the white veil she has fantasized about since childhood (even if it was made of toilet paper).

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    Cindy's embrace of Judaism makes sense when we see her childhood, lived under the fist of a terrifying father who preached a fire-and-brimstone version of Christianity. As she put it: "I was raised in a church where I was told to believe and pray. And if I was bad, I’d go to hell."

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    Joey Caputo has always tried to be a good guy, whether it's offering to fight a disabled wrestler at a high school wrestling event or giving up his musical ambitions to raise another man's child. But trying to be a nice guy never exactly worked out for him -- which might explain why he decides to take the selfish route in the Season 3 finale.

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    In one of the season's more moving flashbacks, we see a young Boo -- who rejected the traditional trappings of femininity from a young age -- clashing with her mother over what to wear. Later, she makes the decision not to visit her mother on her deathbed if it means pretending to be something she's not. As she puts it, "I refuse to be invisible, Daddy. Not for you, not for Mom, not for anybody.”

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    We still don't know what landed Brooke Soso in the slammer, but a late-season flashback suggests that some seriously overbearing parenting may have been the impetus for her downward spiral.

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    We already know a little about Poussey's relationship with her military father, but this season we saw a softer side of the spunky fan-favorite, who still pines for the loving mom that she lost too young.

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    Pennsatucky had something of a redemption arc this season, and glimpses of her childhood only serve to increase viewer sympathy for the character, whose mother forced her to chug Mountain Dew outside the Social Security Administration office and stripped her of her sexual agency before she was even old enough to comprehend it.

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    This season, we got an intense look at the teenage life of one of Litchfield's most isolated and underexplored inmates. Rebuffed and scorned by her suitor at an arranged marriage, the young Chinese immigrant stored up a grudge, and ultimately exacted a merciless revenge.

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    It's difficult to sympathize with the racist, misogynist CO Sam Healy, but the snippets we get of his childhood -- raised by a mentally ill mother, vomited on by a homeless man he mistakes for Jesus when he runs to the church for help -- certainly help us understand him better.

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    This season, we learned a lot about one of Litchfield's biggest enigmas, as we saw the roots of Norma's silence (a childhood stutter) and the reason for her incarceration (killing the oppressive cult leader she followed for decades).

    The 12 most incredible pint-size look-alikes in "Orange Is the New Black" season 3

    While Nicki's mother certainly isn't entirely to blame for her daughter's struggles with addiction, an early childhood flashback -- of an adorable young Nicki being rebuffed on Mother's Day -- certainly helps us understand the roots of Nicki's scarred psyche.

  • Recent Slide Shows


Loading Comments...