Black Friday deal-hunting starting already

Amazon is cheaper than Wal-Mart, Wal-Mart is cheaper than Target, and Thanksgiving hasn't even happened yet

Topics: Bloomberg, Black Friday, Consumerism, Wal-Mart, amazon, Target, Competition, pricing, shopping, holiday season, , ,

Black Friday deal-hunting starting already

Amazon.com Inc.’s toy prices were lower than those available online from Wal-Mart Stores Inc. and Target Corp. last week as retailers seek to attract shoppers heading into the crucial holiday selling season.

Amazon’s prices, excluding those from its third-party sellers, were 3 percent lower on average than Wal-Mart’s on a basket of 87 toys, according to a study conducted by Bloomberg Industries on Nov. 14. Including the Marketplace vendors, which use Amazon’s platform to sell their own products, the pool of comparable goods expanded to 115, and Wal-Mart was cheaper by 1.2 percent, on average.

The pricing battle may help determine which retailers win consumers’ toy purchases during the holiday season. Sales in November and December account for 20 percent to 40 percent of U.S. retailers’ annual revenue, according to the National Retail Federation.

“Being competitive on toy prices is crucial to drive market-share gains during the holiday season,” Poonam Goyal, a Bloomberg Industries analyst in Princeton, New Jersey, said in a telephone interview.

Wal-Mart’s prices were 2.4 percent lower than at Target, 5 percent less than Sears Holdings Corp.’s Kmart and 7.2 percent lower than Toys “R” Us Inc., according to the study.

You Might Also Like

Bentonville, Arkansas-based Wal-Mart rose 0.1 percent to $79.30 at 10:19 a.m. in New York, while Minneapolis-based Target gained 0.2 percent to $66.60. Seattle-based Amazon added 0.2 percent to $369.84.

–Editors: Kevin Orland, Niamh Ring

 

To contact the reporter on this story: Minsi Chung in New York at mchung82@bloomberg.net

 

To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 5
  • Close
  • Fullscreen
  • Thumbnails

    "Dick Cheney watches television": The four previously unseen 9/11 photos that will make you hate the evil VP all over again

    Dick Cheney watches television

    "Dick Cheney watches television": The four previously unseen 9/11 photos that will make you hate the evil VP all over again

    Dick Cheney watches television

    "Dick Cheney watches television": The four previously unseen 9/11 photos that will make you hate the evil VP all over again

    Dick Cheney watches television

    "Dick Cheney watches television": The four previously unseen 9/11 photos that will make you hate the evil VP all over again

    Dick Cheney watches television

  • Recent Slide Shows

Comments

Loading Comments...