2014's fast food atrocities
Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.
Did you make it to work on time this morning? Go ahead and thank the traffic gods, but also take a moment to thank your brain. The brain’s impressively accurate internal clock allows us to detect the passage of time, a skill essential for many critical daily functions. Without the ability to track elapsed time, our morning shower could continue indefinitely. Without that nagging feeling to remind us we’ve been driving too long, we might easily miss our exit.
But how does the brain generate this finely tuned mental clock? Neuroscientists believe that we have distinct neural systems for processing different types of time, for example, to maintain a circadian rhythm, to control the timing of fine body movements, and for conscious awareness of time passage. Until recently, most neuroscientists believed that this latter type of temporal processing – the kind that alerts you when you’ve lingered over breakfast for too long – is supported by a single brain system. However, emerging research indicates that the model of a single neural clock might be too simplistic. A new study, recently published in the Journal of Neuroscience by neuroscientists at the University of California, Irvine, reveals that the brain may in fact have a second method for sensing elapsed time. What’s more, the authors propose that this second internal clock not only works in parallel with our primary neural clock, but may even compete with it.
Past research suggested that a brain region called the striatum lies at the heart of our central inner clock, working with the brain’s surrounding cortex to integrate temporal information. For example, the striatum becomes active when people pay attention to how much time has passed, and individuals with Parkinson’s Disease, a neurodegenerative disorder that disrupts input to the striatum, have trouble telling time.
But conscious awareness of elapsed time demands that the brain not only measure time, but also keep a running memory of how much time has passed. Scientists have long known that a part of the brain called the hippocampus is critically important for remembering past experiences. They now believe that it might also play a role in remembering the passage of time. Studies recording electrical brain activity in animals have shown that neurons in the hippocampus signal particular moments in time. But the hippocampus isn’t always necessary for tracking time. Remarkably, people with damage to their hippocampus can accurately remember the passage of short time periods, but are impaired at remembering long time intervals. These findings hint that the hippocampus is important for signaling some – but not all – temporal information. If this is the case, what exactly is this time code used for, and why is it so exclusive?
In their new study, the researchers tried to unravel this mystery by training rats to discriminate between different time intervals. They then rewarded the rats with treats when they indicated, by choosing between different odors, that they could tell how much time had passed. Before some of the trials the scientists injected a chemical that temporarily inactivates the hippocampus. This allowed them to test whether a functional hippocampus is necessary to distinguish between different time intervals.
The rats with inactive hippocampi could tell the difference between vastly different time intervals (e.g., 3 versus 12 minutes) just as well as the control rats, but performed no better than chance at detecting differences between similar periods of time (e.g., 8 versus 12 minutes). This suggests that the hippocampus is important for distinguishing between similar time intervals, but isn’t needed when the intervals are very different. But oddly enough, this pattern only held up at long time periods; rats with nonfunctional hippocampi were not just normal at discriminating between similar time periods at short scales (e.g., 1 versus 1.5 minutes), but they in fact performed better.
Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.
KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.
Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.
Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.
Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.
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