It seems like every year we are reminded of the lengths corporations will go to get a little street credibility and build more of a following. Yesterday's Martin Luther King Jr. holiday was no exception. Here are 13 examples (and one apology) of when shameless Twitter promotion goes terribly wrong:
Zzzquil
Zzzquil, the shining example of what happens when you make PR decisions while sleepwalking.
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Pornhub
Adult website Pornhub (yes, it has a Twitter) pathetically attempts to show tolerance.
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Then they dig a deeper hole...
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PETA
Though well-intentioned, it may have not been the smartest move for PETA to equate the struggle for human rights with a sad animal.
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Forever 21
Forever 21 shows how important it is to make a statement by protecting your smartphone.
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Krazy Glue
You shouldn't have, Krazy Glue. Really, you shouldn't have.
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Chicken of the Sea
How long did Chicken of the Sea spend Googling this?
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Popchips
"Poptimist"? Seriously?
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Arby's
Put your silly hat back on, Arby's.
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McDonald's
McDonald's shows it knows how to follow Title VII of the Civil Rights Act of 1964.
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Coca-Cola
Coke shamelessly attempts to demonstrate what it's like at the mountaintop.
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U.S. Marine Corps
The U.S. Marine Corps should have thought first before kicking off the three-day weekend, guns blazing (H/T: @athertonKD).
Then they took it down and apologized ...
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Schwinn
#icant Schwinn...
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