Space porn: These images are (quite literally) out of this world
The bright yellow processed cheese product that comes by the plastic-wrapped slice is about to get a little bit more natural. Kraft announced that it’s ditching the artificial preservatives from its American Singles, replacing sorbic acid with natamycin, a “natural mold inhibitor.”
Unlike Subway’s recent decision to distance itself from the yoga mat chemical it had been adding to its sandwich bread after a food blogger brought attention to it, Kraft’s move is more proactive, calculated to reflect the growing tide of consumer awareness of what, exactly, goes into their processed food.
“Consumers are looking for those less artificial cues and messages,” Gavin Schmidt, Kraft’s manager of cheese research and development, told the Associated Press. “Those messages are more meaningful to consumers than they have been in the past.” More from the AP on the new strategy:
Kraft, for example, plans to begin airing TV ads near the end of February touting that its Kraft Singles cheese product “begins with milk” and are now “made with no artificial preservatives.”
The ads show cartoon cows grazing in a pasture, with a milk truck driving past.
The new Kraft packages, which began appearing on supermarket shelves in recent weeks, also come stamped with a red circle noting they have no artificial preservatives or flavors. Kraft says its Singles haven’t used artificial flavors for many years, but that it just recently decided to advertise that aspect of the product.
For now, the change will only affect the full-fat American and White American varieties of Kraft Singles.
By the way, did you know that in the U.S., Kraft Singles legally can’t be called “cheese”?
Lindsay Abrams is an assistant editor at Salon, focusing on all things sustainable. Follow her on Twitter @readingirl, email email@example.com.More Lindsay Abrams.
NASA astronaut Mike Hopkins
On December 28, 2013, Expedition 38 crew member Mike Hopkins participating in the second of two space walks to replace a degraded pump module on the International Space Station. (NASA astronaut Rick Mastracchio is reflected in his helmet!)
The Soyuz TMA-10M
The Soyuz TMA-10M headed towards the International Space Station with crew members from Expedition 37 onboard.
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Sunrise from Expedition 36
NASA Flight Engineer Karen L. Nyberg of Expedition 36 took this photo of the sun rising -- a sight they saw nearly 16 times per day due to the speed of the International Space Station's orbit around the earth.
A pair of NanoRacks CubeSats -- nanosattelite spacecrafts carrying experiments -- were launched by Expedition 38.