Romance novels need a canon
"Bet Me" by Jennifer Crusie
The bright yellow processed cheese product that comes by the plastic-wrapped slice is about to get a little bit more natural. Kraft announced that it’s ditching the artificial preservatives from its American Singles, replacing sorbic acid with natamycin, a “natural mold inhibitor.”
Unlike Subway’s recent decision to distance itself from the yoga mat chemical it had been adding to its sandwich bread after a food blogger brought attention to it, Kraft’s move is more proactive, calculated to reflect the growing tide of consumer awareness of what, exactly, goes into their processed food.
“Consumers are looking for those less artificial cues and messages,” Gavin Schmidt, Kraft’s manager of cheese research and development, told the Associated Press. “Those messages are more meaningful to consumers than they have been in the past.” More from the AP on the new strategy:
Kraft, for example, plans to begin airing TV ads near the end of February touting that its Kraft Singles cheese product “begins with milk” and are now “made with no artificial preservatives.”
The ads show cartoon cows grazing in a pasture, with a milk truck driving past.
The new Kraft packages, which began appearing on supermarket shelves in recent weeks, also come stamped with a red circle noting they have no artificial preservatives or flavors. Kraft says its Singles haven’t used artificial flavors for many years, but that it just recently decided to advertise that aspect of the product.
For now, the change will only affect the full-fat American and White American varieties of Kraft Singles.
By the way, did you know that in the U.S., Kraft Singles legally can’t be called “cheese”?
Lindsay Abrams is an assistant editor at Salon, focusing on all things sustainable. Follow her on Twitter @readingirl, email email@example.com.More Lindsay Abrams.
"Bet Me" by Jennifer Crusie
"Welcome to Temptation" by Jennifer Crusie
Another of Crusie's romantic comedies, this one in the shadow of an ostentatiously phallic water tower. Read the whole essay.
"A Gentleman Undone" by Cecilia Grant
A Regency romance with beautifully broken people and some seriously steamy sex. Read the whole essay.
"Black Silk" by Judith Ivory
A beautifully written, exquisitely slow-building Regency; the plot is centered on a box with some very curious images, as Edward Gorey might say. Read the whole essay.
"For My Lady's Heart" by Laura Kinsale
A medieval romance, the period piece functions much like a dystopia, with the courageous lady and noble knight struggling to find happiness despite the authoritarian society. Read the whole essay.
"Sweet Disorder" by Rose Lerner
A Regency that uses the limitations on women of the time to good effect; the main character is poor and needs to sell her vote ... or rather her husband's vote. But to sell it, she needs to get a husband first ... Read the whole essay.
"Frenemy of the People" by Nora Olsen
Clarissa is sitting at an awards banquet when she suddenly realizes she likes pictures of Kimye for both Kim and Kanye and she is totally bi. So she texts to all her friends, "I am totally bi!" Drama and romance ensue ... but not quite with who she expects. I got an advanced copy of this YA lesbian romance, and I’d urge folks to reserve a copy; it’s a delight. Read the whole essay.
"The Slightest Provocation" by Pam Rosenthal
A separated couple works to reconcile against a background of political intrigue; sort of "His Gal Friday" as a spy novel set in the Regency. Read the whole essay.
"Again" by Kathleen Gilles Seidel
Set among workers on a period soap opera, it manages to be contemporary and historical both at the same time. Read the whole essay.