NYPD Twitter outreach goes predictably awry

The New York City Police Department starts a hashtag...and it gets hijacked almost immediately

Topics: Twitter, Hashtag, hashtag activism, NYPD, #mynypd, New York City Police Department, Occupy Wall Street, OWS, ,

NYPD Twitter outreach goes predictably awry (Credit: AP)

We find it remarkable that this lesson still needs learning, but a word to the wise: If you’re running the social media accounts for a controversial organization or individual, don’t try to be cute and create your own hashtag…unless you want to see it hijacked by your haters within 20 minutes.

Don’t believe us? Ask JP Morgan. Ask Michelle Rhee. Ask R. Kelly.

Or, as of Tuesday, you can ask the NYPD.

In a brazen attempt to destroy the department’s reputation for competence and efficiency (hold the civil liberties, please) the people manning the NYPD’s Twitter account decided on Tuesday that starting a hashtag, #mynypd, would be a totally good idea that wouldn’t backfire in a predictable and high-profile manner:

And with the starting gun having been shot, Twitter’s many NYPD critics were off:



Plenty more where that came from, but we’ll let Vice’s Molly Crabapple have the last word:

Elias Isquith

Elias Isquith is an assistant editor at Salon, focusing on politics. Follow him on Twitter at @eliasisquith, and email him at eisquith@salon.com.

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