The best of #AskChevron: Protesters engineer a brilliant P.R. disaster

The company has yet to provide any answers

Topics: Chevron, Ecuador, Protests, Social Media, oil industry, amazon, ,

Currently trending on Twitter: #AskChevron, a veritable P.R. disaster in which the denizens of social media call the company out for ongoing contamination in the Ecuadoran Amazon tied to decades of oil pollution.

It would be hilarious if the Chevron social media team just entirely failed to learn the lessons of JPMorgan’s disastrous #AskJPM campaign (as many on Twitter seemed to believe), but the actual explanation is even more brilliant: The hashtag is being promoted not by the oil conglomerate, but by environmental group Toxic Effect. It coincides with a real protest being held outside Chevron’s annual shareholder meeting in Midland, Texas.

Toxic Effect and its allies spurred most of the questions, although supporters quickly chimed in and expanded the scope to include the company’s other less-than-shining moments:

You Might Also Like

Chevron, as of this posting, has yet to respond.

Lindsay Abrams

Lindsay Abrams is a staff writer at Salon, reporting on all things sustainable. Follow her on Twitter @readingirl, email

More Related Stories

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails

    Cities without landmarks

    Slide 1

    Niagara Falls, U.S./Canada


    Cities without landmarks

    Slide 2

    Sydney Opera House, Sydney, Australia


    Cities without landmarks

    Slide 3

    Mount Rushmore, South Dakota, U.S.


    Cities without landmarks

    Slide 4

    Eiffel Tower, Paris, France

    Robert R.,

    Cities without landmarks

    Slide 5

    Colosseum, Rome, Italy


    Cities without landmarks

    Slide 6

    Taj Mahal, Agra, India

    Sergio Coelho,

    Cities without landmarks

    Slide 7

    Siena Cathedral, Siena, Italy


    Cities without landmarks

    Slide 8

    Christ the Redeemer, Rio de Janeiro, Brazil


    Cities without landmarks

    Slide 9

    Arc de Triomphe, Paris, France


    Cities without landmarks

    Slide 10

    Lost City of Petra, Jordan

  • Recent Slide Shows


Loading Comments...