Here’s one way to get more people to bike to work: Pay them

France is experimenting with a pay-per-kilometer incentive

Topics: bikes, Bicycles, France, UK, green transportation, ,

A new scheme to boost France’s rate of bike commuting is taking the incentives of fresh air, regular exercise and the joys of green living and adding the extra lure of cold, hard cash. The country’s transportation ministry announced Monday that employees at a select group of companies and institutions will be offered 25 euro cents for every kilometer they bike to work (in the U.S., that would translate to about 29 cents per mile). Here’s more on the scheme from Reuters:

French Transport Minister Frederic Cuvillier, noting that commuting using public transport and cars is already subsidized, said that if results of the test are promising, a second experiment on a larger scale will be done.

The ministry hopes that the bike-to-work incentive scheme will boost bike use for commuting by 50 percent from 2.4 percent of all work-home journeys, or about 800 million km, with an average distance of 3.5 km per journey.

In Belgium, where a tax-free bike incentive scheme has been in place for more than five years, about 8 percent of all commutes are on bicycles. In the flat and bicycle-friendly Netherlands, it is about 25 percent, cycling organizations say.



The U.S. is seeing a rapid rise in its own rate of bike commuting, for which the spread of city bike-share programs and improved infrastructure are credited. And while a national pay-per-mile scheme seems unlikely, the 2009 Bicycle Commuter Act allows employers to reimburse employees up to $20 per month, tax free, just as they would for parking or public transportation expenses — not a bad start.

h/t Grist

Lindsay Abrams

Lindsay Abrams is a staff writer at Salon, reporting on all things sustainable. Follow her on Twitter @readingirl, email labrams@salon.com.

Featured Slide Shows

  • Share on Twitter
  • Share on Facebook
  • 1 of 11
  • Close
  • Fullscreen
  • Thumbnails
    Burger King Japan

    2014's fast food atrocities

    Burger King's black cheeseburger: Made with squid ink and bamboo charcoal, arguably a symbol of meat's destructive effect on the planet. Only available in Japan.

    Elite Daily/Twitter

    2014's fast food atrocities

    McDonald's Black Burger: Because the laws of competition say that once Burger King introduces a black cheeseburger, it's only a matter of time before McDonald's follows suit. You still don't have to eat it.

    Domino's

    2014's fast food atrocities

    Domino's Specialty Chicken: It's like regular pizza, except instead of a crust, there's fried chicken. The company's marketing officer calls it "one of the most creative, innovative menu items we have ever had” -- brain power put to good use.

    Arby's/Facebook

    2014's fast food atrocities

    Arby's Meat Mountain: The viral off-menu product containing eight different types of meat that, on second read, was probably engineered by Arby's all along. Horrific, regardless.

    KFC

    2014's fast food atrocities

    KFC'S ZINGER DOUBLE DOWN KING: A sandwich made by adding a burger patty to the infamous chicken-instead-of-buns creation can only be described using all caps. NO BUN ALL MEAT. Only available in South Korea.

    Taco Bell

    2014's fast food atrocities

    Taco Bell's Waffle Taco: It took two years for Taco Bell to develop this waffle folded in the shape of a taco, the stand-out star of its new breakfast menu.

    Michele Parente/Twitter

    2014's fast food atrocities

    Krispy Kreme Triple Cheeseburger: Only attendees at the San Diego County Fair were given the opportunity to taste the official version of this donut-hamburger-heart attack combo. The rest of America has reasonable odds of not dropping dead tomorrow.

    Taco Bell

    2014's fast food atrocities

    Taco Bell's Quesarito: A burrito wrapped in a quesadilla inside an enigma. Quarantined to one store in Oklahoma City.

    Pizzagamechangers.com

    2014's fast food atrocities

    Boston Pizza's Pizza Cake: The people's choice winner of a Canadian pizza chain's contest whose real aim, we'd imagine, is to prove that there's no such thing as "too far." Currently in development.

    7-Eleven

    2014's fast food atrocities

    7-Eleven's Doritos Loaded: "For something decadent and artificial by design," wrote one impassioned reviewer, "it only tasted of the latter."

  • Recent Slide Shows

Comments

Loading Comments...