Last week the band OK Go released an eye-popping music video for their new single, “The Writing’s on the Wall.” This is just the latest in their impressive roster of inventive music videos — kicked off by their choreographed treadmill-dance to “Here It Goes Again,” and followed up with such greats as “White Knuckles.” (In 2010, their low-tech, yet highly entertaining videos led Matt Zoller Seitz to wonder if OK Go could save the movie musical? I think the question still stands.)
Now, via NPR, the band is giving us an inside look at how they, plus a dedicated crew, turned a warehouse in Brooklyn into an optical illusion-filled, one-take music video spectacular.
But first, a refresher. If you still haven’t seen the video for “The Writing’s on the Wall” watch below, and be wowed.
It is quite possible that you’re thinking, “Holy moly! How did they do that?!” Well the band has an answer, in video form.
OK Go singer Damien Kulash emailed NPR:
“I think I love this [making-of] video as much as the music video itself. It shows how much more intense and complicated the choreography was off-screen than it was on-screen. And I love watching the incredible team. They are the rock stars, such an amazing group of people. I already miss spending 20-hour days with them all.”
According to NPR, the illusions are all real. The video is really all about perspective. See for yourself:
Their album “Hungry Ghosts” is out on Oct. 14.