The man who owned the world: David Bowie made reinvention an art form

His ch-ch-changes weren't simply haircuts and fresh costumes, they were new identities. And that's why he'll endure

Published January 16, 2016 10:30PM (EST)

  (DavidBowieVEVO)
(DavidBowieVEVO)

This article originally appeared on The Weeklings.

The Weeklings ONLY THE BEATLES. That’s the sole comparison that comes to mind when compelled to name a musical act with similar impact and importance. The Beatles, as we all know, changed each year during their still indescribable run, effectively owning the ‘60s. David Bowie, on the other hand, built an entire career on changes, even as he became the peerless satellite so many others orbited around.

Also like The Beatles, Bowie put in his time before lifting off and then, once he reallybroke through, he kept on breaking, and changing, and winning. A great deal, understandably, has been said about these changes, with inevitable if ultimately reductive words like chameleon and shape shifter tossed into every encomium. David Bowie elevated reinvention to an art form; he was a genius of changing.

About these changes. They weren’t simply haircuts and costume changes (hello, Madonna); they were entirely new identities. And yet and of course, every new character was thoroughly and undeniably David Bowie. This, among so many other things, was what enabled him to remain an innovator who couldn’t be imitated (how can anyone imitate you if you never imitate yourself?). Nor were any of these characters cursory; Bowie transformed himself as well as his music. Although diminished by comparison, none of his better-known acolytes, from envelope-pushers like Eddie Izzard to opportunists like Bono, could have conceivably negotiated their alternately awkward and unabashed milieus without the example set by the Thin White Duke.

Champions of the avant-garde are often bored with, even incapable of conventional thinking. Bowie managed to be several steps ahead of the avant-garde, probably because even he couldn’t have imagined where he was headed next. The thing is, when most artists make profound, if indulgent changes (think Neil Young in the early ‘80s), it alienates fans and inexorably seems either forced or facile. Bowie? He changed the world and took everyone with him, and he did it year after year. Even someone unfamiliar with the music need only look at the cover art from album to album. That’s the same person? Well, yes. And no.

What was that all about? It seldom seemed calculated or strained; indeed, it’s as though he needed to jump-start his own peripatetic sensibility, and these often eccentric, always endearing identities were delivery devices for the brilliance bubbling beneath the pin-up pretense. Red, bleach blonde or brown, his hair—although forever awesome—was window dressing, his clothes more a nod to his impeccable fashion instincts. Make no mistake, it was always about the music.

About that music. “Space Oddity”, “Life on Mars”, “Changes”, “John, I’m Only Dancing”, “Rock ‘n’ Roll Suicide”, “Aladdin Sane”, “Diamond Dogs”, “Rebel Rebel”…these aren’t merely songs, or even (merely) anthems, they are cultural signifiers, queer escutcheons that at once shield and embolden the outcasts and “others”. Bowie, being the Alpha Outsider, was brave and brilliant, and adamant enough to become The Other, and the changes that followed changed others, allowing others to become something other than the others they might have otherwise been destined to be.

There are so many wonderful illustrations, any of which could make a case for whyBowie was more than a pop musician, why he mattered and why he’ll be so desperately missed. For me, it’s a deceptively simple track—from what may be his most consistently satisfying album Hunky Dory—that encapsulates everything he managed to be. “Oh! You Pretty Things”, his little anthem to oddness (and the inevitability of ch-ch-ch-ch-changes) continues to delight, excite and inspire me, even today, as a middle-aged straight white male. I can scarcely fathom how many confused and scared souls Bowie salvaged and empowered. What an artist he was; what a hero he’ll always be.

Significantly, Bowie was not simply a front-man, although to be certain he was one of the incendiary stage performers of the last century. He was a musician. Yes, he could play multiple instruments and he could write the songs (nevermind the singing and lyrics, which we’ll never tire of extolling), but his acumen was unassailable, if unconventional. Consider two easily studied examples: the direction he gave Mike Garson for the title track of Aladdin Sane, or the story behind how his uncanny collaboration with Queen during the “Under Pressure” sessions.

About those lyrics. Yes, they’re sometimes inscrutable, endlessly open to interpretation (intentional, obviously), but there can be no question that multiple meanings are a result of the layers: he was easily one of the most intelligent—and articulate—wordsmiths of our time. A random sample from the top shelf: “And the stars look very different today”, “Take a look at the lawman beating up the wrong guy”, “We passed upon the stair, we spoke of was and when”, “Battle cries and champagne just in time for sunrise”, “In the year of the scavenger, the season of the bitch”, “The shrieking of nothing is killing”, “It’s the terror of knowing what this world is about”…

Debate can—and should—now rage forevermore about what Bowie’s post-‘70s legacy means: did he exhaust himself or continue to make boundary-breaking music? A bit of both seems the safest and soundest answer, but opinions and mileage will vary, as they should. Let there be no question whatsoever, though, that he was utterly locked in during the ‘70s. Did anyone own the decade like David Bowie? There were historic runs by Black Sabbath and Led Zeppelin. The Who were going strong, at least until the air went out of the Moon; The Rolling Stones acquitted themselves nicely, for the most part. But from first to last, the string of masterpieces Bowie unleashed is unlikely to ever be equaled. Again, only The Beatles put out so many works with analogous import and influence.

Like The Beatles, Bowie didn’t only innovate; he wrought aesthetic and stylistic changes and, like an irrepressible Pied Piper, people followed him wherever he went. Secure prediction: time will only increase our collective appreciation for the extent of what Bowie achieved between ’70 and ’80. This music, for the most part, does not sound dated but remains utterly of its time—including the alternately surreal and intractable Berlin trilogy—and over time, it will define the times in which it was made, the way all our best art manages to do.

Take “Aladdin Sane”, please. This miniature masterpiece employs everything brilliant about progressive rock (the musicianship, the audacity) and distills it into not only an accessible, but irresistible package. If one can hear Joy Division and Iggy Pop in the Berlin trilogy, it’s difficult to deny that many varied hitmakers were paying close attention to this uncanny freak with paint on his face. Prog rock started to wear out its welcome for a million mostly good reasons by mid-decade, but the wise ones, especially Ian Anderson and Peter Gabriel, were paying attention, if not taking notes. Across years and styles, it’s impossible to imagine groups (prominent in their own right) ranging from The Smiths and Pet Shop Boys to Duran Duran, onward to Radiohead and Lady Gaga, without Bowie’s blueprint.

Bowie was indefatigable and, seemingly, unconquerable. That’s why his death (from cancer, that most banal of diseases) not only astonishes, but offends. If Ziggy Stardust is mortal after all, heaven help the rest of us who may still be kidding ourselves. Where would-be epoch defining entities like John Lennon, Stevie Ray Vaughan and Kurt Cobain—all of whom forged specific connections with him, incidentally—didn’t have the luck or wherewithal to withstand Life on Earth, Bowie did: for himself obviously yet also, one suspected, because he understood it was all bigger than him. Remarkably, as beloved as he became, he got the joke and that was arguably the secret (so impossible, so perfect) to his longevity.

In our devolving era of social media attention spans and controversy stirred via electronic one-liners (often anonymous, natch), recalling the courage of Bowie’s convictions is instructive. First and foremost, the closet exodus heard ‘round the world: “I’m gay, and always have been.” That was 1972, and even if, in the moment, this was an act of calculated provocation, it’s the stuff revolutions are made of. Cheers to him for taking the piss out of Andy Warhol way before it was either safe or acceptable (much less imperative). Pivoting from glam to soul and becoming one of the first—and only—white artists to be considered cool enough to appear on Soul Train. Being brazenly ahead of the pack in calling out MTV for its congenital honky-itis in 1983. Appearing in movies by A-List directors like Scorsese (as Pontius Pilate (!) in The Last Temptation of Christ) and Nolan (as Nikola Tesla (!!) in The Prestige). And, all those years later, Bowie being Bowie while sending up an enchanted Ricky Gervais.

He was our Oscar Wilde, obviously. Or better yet, a postmodern Dorian Gray, through the glass brightly: bigger than Jesus and not dying for our sins but celebrating them, or else suggesting, quite convincingly, that there were no sins and nothing to be ashamed of. And speaking of shame, where the legions of imitators and fakers have gotten it wrong this millennium, mistaking shamelessness for substance, Bowie endures as s secular saint of the dispossessed. He will remain revered because he was unashamed, and encouraged others to be as well, whoever and whatever they might happen to be that particular day.

It’s sunrise and millions weep a fountain. The Black Star has returned to Space. Now he’s gone; now he’s immortal.


By Sean Murphy

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