CHARLOTTE, N.C. -- Michelle Obama asked voters Thursday to make their choice on the issues, not because, "I like that guy" or, "she's cute."

Might she be talking about Republican vice presidential candidate Sarah Palin?

"I'm talking about me," she said with a smile.

Barack Obama's wife, however, is not on the ticket in the presidential election. Palin is.

Michelle Obama is part of a concerted effort involving her husband, his running mate, Sen. Joe Biden, and Sen. Hillary Rodham Clinton to neutralize the appeal that Palin has brought to John McCain's ticket for some female voters. They are doing so unmistakably but gingerly, so as to not appear sexist or invite another lipstick-on-a-pig tempest.

Michelle Obama's remarks came at a women's roundtable on the economy. She told the audience of 600 that her husband is the only candidate focused on equal pay, health care, affordable college, teacher recruitment and other issues of concern to women. She said that's what the election should be about.

"People shouldn't make a decision this time based on, 'I like that guy' or 'she's cute,'" she said.

The line won a big round of applause. Before it subsided, she interjected: "And I'm talking about me."