Jeff Yang forecasts new consumer trends for the market research company Iconoculture. His new white paper, "Unpacking Brand America," is available for download here. He also writes the "Asian Pop" column for the San Francisco Chronicle's Web site, SFGate.com, and has authored three books. His fourth, the Asian-American superhero anthology "Secret Identities," will be published in spring 2009 by the New Press.
Cho and other Asian shooters were portrayed as "smart but quiet" and "fundamentally foreign." What do these stereotypes reveal, and what do they obscure?
