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July 7, 1999 |
For those of us who came of age in the '80s, being at the X Games -- a cross between
a rock concert, a circus and a sporting event -- was like watching your life in reruns.
The first Saturday would conclude with BMX biking and skateboarding, but the kickoff event
was snowboarding -- or rather, snowhoarding: ESPN had built a ramp 100 feet tall and 270 feet long,
covered it with 350 tons of shaved ice and then sprayed the "snow" with enough chemicals to keep the surface slick in the
fierce sun. Watching the snowboarders navigate the ramp was exciting enough, but the real entertainment
came from the announcers, most of whom sounded like a "Point Break"-era Keanu Reeves frozen in time.
When was the last time you heard someone say, "I'm totally stoked" or
"Dude, that was super-cool!" with so much feeling? But the real flashbacks started later in the day, when the skateboarders
took the ramp. For those of us who traded our boards for real jobs long ago,
the skateboarders had the last laugh. Skaters on the professional tour, which
is currently enjoying its umpteenth revival, can make up to $10,000 a month in
prize money alone. Late that first Saturday night, Tony Hawk -- yes, the Tony Hawk,
the one who won his first competition in 1982 and was Thrasher Magazine's "Skater of the '80s" --
took the bronze medal in skateboarding vert (that's "vertical" to the rest of us). For anyone who witnessed Hawk during
his glory days in the '80s, watching Hawk perform is a little like seeing the Rolling Stones in
concert: sure, they're still cool, but who knew they could still move like that.
The retro madness began five years ago, when a bunch of ESPN executives decided to
shamelessly pander to the Nintendo crowd by holding something they called the Extreme Games in Rhode Island (the name was changed a year later).
The basic plan was to reheat a bunch of stagnating sports, throw in a few new fads like bungee
jumping and watch wannabe-hip sponsors like Mountain Dew hop aboard. The
plan succeeded beyond anyone's wildest expectations: The X Games has grown
steadily over the past five years, and the first three days of the games
in San Francisco drew 135,000 people. This year, ESPN, ESPN2 and ABC aired
28.5 hours of the games on their networks, and NBC has planned an X Games spinoff event for the fall.
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