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Big Think: Branding and the social web

Innovation consultant Nita Rollins explains the risks and rewards of creating "open" brands. Join the conversation at Big Think.

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Permalink [ 6:06 AM EST, Jan. 12, 2009]

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About this series

Salon has partnered with Big Think to feature short, intimate conversations with leading thinkers, movers and shakers. Watch for a new segment every Monday.

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