John Hubbard's geek's-eye view of Mac OS X was, in my estimation as a longtime Mac user and OS X beta user, fair and balanced. I have managed a small advertising work group for 15 years using Macs. Apple's brilliant achievement, I feel, is the incorporation of the classic environment into this new OS. Given that I have an investment in software tools -- shrink-wrapped off-the-shelf stuff that creates most, if not all, of the advertising you see today -- an investment in people skills needed to create advertising with these programs and, finally, equipment that runs this software, the worth of this classic environment can't be overstated. Furthermore, in the beta it works as advertised, meaning REALLY WORKS! It's not just a marketing ploy. Now, if younger people could get as excited by the new Unix underpinnings as they are by Linux, Apple's chances to stay in the PC game would improve dramatically.
-- Paul White
Jordan Hubbard's odd piece advocating the open sourcing of Apple's OS X reinforces the stereotype of the insular, reality-challenged geek. He is referring to the company that has flatly refused to license technology to third parties for nearly two decades. To presume that Apple would today entertain the notion of giving away its operating system code makes the term "pipe dream" seem hopelessly inadequate. Hubbard's dissecting of the Unix-based innards of OS X is almost laughable in its sheer ignorance of the raison d'jtre for the Mac: A defining characteristic of Apple customers is their aversion to this kind of low-level nuts and bolts complexity.
As to whether OS X manages to blend industrial-strength server technology with a desktop GUI OS, one might as well ask whether a vehicle can be designed that simultaneously embodies the primary virtues of a Miata and a dump truck. Possibly, but who cares? Finally, his unrelenting screed against Microsoft is typical open-source-nerd humbug. I work with Fortune 500 companies daily. They use Windows 2000 extensively because it is cost-effective and, with few exceptions, it works. Most CIOs I know would rather not contemplate the use of device drivers or anything else that has been created by a cadre of pimply-faced, code-obsessed ideologues working out of their parents' spare bedroom.
-- Steve Macdonald
The world in the iPod
The microchip that runs Apple's popular music player is made in India, Taiwan, China and Silicon Valley. Is this an example of how globalization works to everyone's benefit -- or a sign that the world economy is about to roll over America?
By Andrew Leonard, Salon
iLove it or iHate it
Is Apple's new blue bombshell a hit or a dud?
By Janelle Brown and Scott Rosenberg, Salon
An end to the Apple turnover
Steve Jobs accepts the inevitable -- and embraces the CEO title.
By Lydia Lee, Salon
Steve Jobs' iTunes dance
Now the Apple CEO says he would gladly sell songs without digital restrictions, if the record companies let him. That's hardly a brave defiance, and besides, I don't believe him.
By Cory Doctorow, Salon
Apple's iTunes sells 5 billion songs, but you don't own them
Why DRM means your music isn't really yours.
By Farhad Manjoo, Salon
Steve Jobs’ 2009 letter to the community about his health.
Terse and obfuscatory, this thing is Jobs all over.
Apple's obsession with secrecy grows stronger
Apple’s decision to limit communication with the media, shareholders and the public is at odds with the approach of other companies, which are embracing online outlets like blogs and Twitter.
By Brad Stone and Ashlee Vance, The New York Times
The Untold Story: How the iPhone blew Up the wireless industry
This 4.8-ounce sliver of glass and aluminum is an explosive device that has forever changed the mobile-phone business.
By Fred Vogelstein, Wired
A list of Steve Jobs' best quotes
An example: "The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament."
By Owen Linzmayer, Wired
The Secret Diary of Steve Jobs
Fake Steve Jobs tells all in this hilarious and often informative act of fraudulent auto-blography.