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Illustration by Tim Bower

The family for sale
We take a week to examine the ravenous commercial forces that prey on us each day.

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MONDAY, FEBRUARY 28, 2000

The family for sale We take a week to examine the dark commercial forces that prey on us each day.
By Jennifer Foote Sweeney

What kind of mother are you? Marketing to moms in the new millenium.
By Lisa Moskowitz

Shrinks and con men The unholy alliance that targets kiddie consumers.
By Arthur Allen

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TUESDAY, FEBRUARY 29, 2000

Babes in Willy Loman-land Why does my kid have to sell stuff door-to-door for her school?
By Bob Whitby

Stealth merchandising If these are scholastic book clubs, why are they peddling cheesy toys in the classroom?
By Shoshana Marchand

Hooked on tutoring After-school programs bleed Mom and Dad while dissing Junior's teachers.
By Catherine Davis

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WEDNESDAY, MARCH 1, 2000

We obsess, therefore we buy Parenting manuals multiply along with parental insecurities.
By Karen Karbo

Fear with a shot of vanity Marketers capitalize on the insecurity and ignorance of new parents.
By Pia Hinckle

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THURSDAY, MARCH 2, 2000

Home labor Stay-at-home moms chase pocket money and "a life" through a revived home-party selling industry. The overhead is low -- and so are their earnings.
By Nora Macaluso

Don't ask, don't sell My parents' experience as network marketers soured me for the new wave of home parties.
By Kerry Ose

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FRIDAY, MARCH 3, 2000

Watching TV on the bus Teen TV novelizations invade bookstores and void the teenage mind
By Carina Chocano

The tyranny of "Abercrappie" My brother is under the spell of a company that promotes the frat-boy free-for-all.
By Damien Cave

When the revolution comes We invite readers to respond to the Family for Sales series with grand plans, brainstorms and blueprints for a better tomorrow.
By Jennifer Foote Sweeney and Amy Benfer

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MONDAY, MARCH 6, 2000

Lessons in consumption Only when we immerse our children in marketing do they learn to choose.
By Nick Gillespie

Consumed by consumption Shoplifting brand-name jeans is more honest than buying them.
By Amy Benfer

 


Illustration by Tim Bower  

 

 

 


 

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