Salon | Media Circus: UNDER THE COVERS-Separated at death?


- - - - - - - - - - T A B L E__T A L K Women's fashion mags: Love them or burn them in the Media area of Table Talk - - - - - - - - - - R E C E N T L Y Bestseller Hell By Jon Carroll James Patterson's "Cat & Mouse" (02/17/98) Hollywoodland By Catherine Seipp Option this column! (02/13/98) Like watching ice freeze By Daniel Radosh Bring on the cheerleaders! The anorexic gymnasts! CBS's Olympic coverage is a snooze (02/12/98) More is less By Charles Taylor "Titanic's" Oscar stampede points to a Hollywood future full of bloat and mediocrity (02/11/98) Come back, O.J., all is forgiven By Vivienne Walt Finally, L.A., gets a piece of the Lewinsky action, but not very much (02/10/98) - - - - - - - - - - BROWSE THE MEDIA CIRCUS ARCHIVES		separated at death? SPY MAY BE SIX FEET UNDER, BUT ITS CORPSE IS FERTILIZING A CROP OF NEWSSTAND CLONES. BY JAMES PONIEWOZIK Do not stand at my grave and weep. I am not there; I do not sleep. I am the thousand charts and graphs that hacks and pundits swipe for laffs. When you peruse your Vanity Fair, I am the vaguely snarky air infusing paeans to the rich. I am Newsweek's excuse to bitch ... Ironically, the March 1998 issue of Spy predicted doom for George magazine; the hilarious cover story labeled founder John F. Kennedy Jr., "a poster boy for poster-boy behavior." Spy also deemed JFK Jr. an insecure poseur who created George as a beard for his lack of intelligence (the giveaway for which: He evidently considers magazine editors brainy). "Ironically" because, while George limps on, cover by inane celebrity cover, Spy went out of business shortly after the March issue hit the stands -- the indignity of its sudden demise compounded by the fact the magazine inadvertently made John-John look like a canny survivor, a heretofore impossible feat. "Ironically" -- but isn't that more or less a given by now? And wasn't that, in the end, exactly Spy's problem? You could look at Spy's second death (it folded temporarily in 1994) as the overdue end of an '80s satire vehicle that outlived its bread and butter -- its Henry Kravises and Tama Janowitzes -- but really it's a sign of the magazine's success. In an age when Ethan Hawke and Alanis Morrisette hold forth on the nature of irony, a modicum of snark and celebrity-skewering graphics are as mandatory in today's magazines as a statement-of-ownership announcement. So much so that Spy -- whose diaspora of writers and editors has been spreading to the New York Observer, Vanity Fair, the New Yorker, Time, ad infinitum -- finally ended up redundant. The most obvious -- and thus most widely ripped off -- manifestation of Spy 'tude is the satirical chart, reborn this decade in Wired's self-promoting "Wired/Tired" feature and Time and Newsweek's separated-at-birth "Winners and Losers" and "Conventional Wisdom Watch." Even In These Times (the lefty magazine that, with the Nation, may be America's last great refuge for political cartoons featuring portly millionaires in top hats) packages some of its earnest heart-cries as a Spy-esque "Appall-o-Meter." Too often, though, such clones are more about the appearance than the reality of hip skepticism. Features like Spy's "Review-o-Matic" satirized pop-culture phenoms and clichés, but -- and here's what the imitators fail to get -- they also satirized the idea of learning anything of importance by reading a chart. The best of Spy's charticles worked not because they were dead-on but because they were slightly absurd, thus exposing the follies not only of their targets but of too-facile commentary. N E X T+P A G E+\| The race to out-gist