Email this

The return of the hidden persuaders

By Ruth Shalit

Driven by a booming economy, a corporate obsession with brand-building and a feelgood philosophy, a motley crew of ex-grad students, starry-eyed admen and hypnosis gurus are probing the consumer unconscious to sell soap.

Recipient's e-mail address:
Separate up to 10 e-mail addresses with commas.

Personal message (optional):

A link to the article will be included in your message.

Your e-mail address:
We do not save or reuse your email address unless you sign up for the newsletter.

Sign me up for the Salon Daily Newsletter

Other News

Jim Traficant, Convicted Felon, Running for Congress Again Cheney Slams Obama for 'Pretending We're Not at War' Enough With Lament: Why This Decade Should Be Celebrated Hillary Clinton Edges Sarah Palin as Most Admired Woman DeMint Defends Holding Up Confirmation of Erroll Southers as TSA Chief Read more stories »