Here's the press release we just got from WE tv:

"Understandably, every bride wants her wedding day to be picture perfect and that means that her gown must be stunning and fit like a glove. A new Cornell study reports that more than 70 percent of brides-to-be are on a mission to lose weight before their big day. All-new series, WE tv's BULGING BRIDES [Yep!] premieres an all-new episode on Sunday, February 24 at 10pm / 9c. ... The latest installment ... follows Heidi, a constant procrastinator [and bad person], who has been putting off plans for her upcoming nuptials [because FAT people are shiftless]. In particular, she can't seem to commit to a workout and nutrition regime and an upcoming bachelorette party in Las Vegas is only creating more angst for the bride-to-be [and her friends who don't want to party with someone FAT]. So, WE tv sends in their 'Dream Team' -- personal trainer Tommy Europe and nutrition specialist Nadeen Boman to put Heidi through a strict and intense 6-week tough-love regimen to help her drop the unwanted weight so she can be worthy of happiness strut her way down the aisle."

Yes, there have been other bride makeover shows, but perhaps none with such an evocative title. And if someone hasn't proposed some sort of ratings-bonanza rumble between the Bulgers and the Bridezillas, then someone is just not paying attention.