Well, now the company has 'splained that it didn't do anything to the photo. In a statement, L'Oréal representatives said, "It is categorically untrue that L'Oréal Paris altered Ms. Knowles' features or skin tone in the campaign for Feria hair color." Beyoncé's people had no comment beyond that.
I can't say I blame them. When I look at this side-by-side comparison of the Feria ad and a recent photo of the singer and actress, I have no words.