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The family for sale
- - - - - - - - - - - - MONDAY, FEBRUARY 28, 2000 The family for sale We take a week to examine the dark commercial forces that prey on us each day. What kind of mother are you? Marketing to moms in the new millenium. Shrinks and con men The unholy alliance that targets kiddie consumers. - - - - - - - - - - - - TUESDAY, FEBRUARY 29, 2000 Babes in Willy Loman-land Why does my kid have to sell stuff door-to-door for her school? Stealth merchandising If these are scholastic book clubs, why are they peddling cheesy toys in the classroom? Hooked on tutoring After-school programs bleed Mom and Dad while dissing Junior's teachers. - - - - - - - - - - - - WEDNESDAY, MARCH 1, 2000 We obsess, therefore we buy Parenting manuals multiply along with parental insecurities. Fear with a shot of vanity Marketers capitalize on the insecurity and ignorance of new parents. - - - - - - - - - - - - THURSDAY, MARCH 2, 2000 Home labor Stay-at-home moms chase pocket money and "a life" through a revived
home-party selling industry. The overhead is low -- and so are their
earnings. Don't ask, don't sell My parents' experience as network marketers soured me for the new wave of home parties. - - - - - - - - - - - - FRIDAY, MARCH 3, 2000 Watching TV on the bus Teen TV novelizations invade bookstores and void the teenage mind The tyranny of "Abercrappie" My brother is under the spell of a company that promotes the frat-boy free-for-all. When the revolution comes We invite readers to respond to the Family for Sales series with grand plans, brainstorms and blueprints for a better tomorrow. - - - - - - - - - - - - MONDAY, MARCH 6, 2000 Lessons in consumption Only when we immerse our children in marketing do they learn to choose. Consumed by consumption Shoplifting brand-name jeans is more honest than buying them.
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