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But it won't be easy. Disparate factions within the state's Republican Party have already begun to coalesce around Bush. Call it the "Latch on and pray" strategy. But the breadth of Bush's support here, and across the country, illustrates just how badly Republicans here want a winner. President Clinton carried the state comfortably in 1992 and 1996, and former President Bush as well as candidate Bob Dole essentially folded their campaign operations here by early autumn. State party leaders say that helped drag down their two candidates for U.S. Senate in 1992, and allowed Democrats to retake the state Assembly in 1996.

But the state's Republican Party has troubles of its own making. It's been deeply divided in recent years, with social moderates rallying behind former Gov. Wilson and conservatives more closely linked to last year's gubernatorial nominee, Dan Lungren. Now, both men are gone from the state's political scene, and there is still a huge vacuum of leadership at the head of the party.

As he has done all across the country, Bush has filled a Republican political vacuum in California. While he was publicly hemming and hawing about his campaign plans last winter, Bush invited several California leaders to the governor's mansion in Austin to come kiss the proverbial ring. One by one they arrived, bearing gifts of political support, campaign checks and golden Rolodexes.

Leslie Goodman, a powerful Wilson ally and former deputy under Reagan-Bush Press Secretary Marlin Fitzwater, is a close Bush friend and played an early pivotal role in lining up Wilson fund-raisers for the Texas governor. Rock-ribbed conservatives such as Assemblyman Bruce Thompson have been backing Bush since before day one -- Thomspon even made a special trip out to Lindberg Field to make the Texas governor feel welcome Monday. State Sen. Jim Brulte, arguably the most powerful elected Republican in California, is Bush's committee co-chairman.

It may be fitting that Bush begins his California campaign here in San Diego, this city perched on the Mexican border. San Diego is the home of Pete Wilson, whose Pyrrhic victory in 1994 helped lead to the party's statewide destruction four years later. Wilson made immigration a touchstone of his 1994 campaign, and ran a controversial ad with blurred images of immigrants crossing the border illegally and an ominous voice-over that warned, "They keep coming." He also hitched his campaign to a ballot initiative, Proposition 187, that would have eliminated social welfare benefits for undocumented residents. The initiative passed easily, and Wilson was reelected in a landslide, but it served as a rallying cry for California Latinos, who have since flocked to the polls in record numbers, and have voted Democratic nearly 4-1.

Now, California Republicans are running from the shadow cast by Wilson's immigration stands, and looking for ways to build Latino support. Again, Bush is tailor made to ease the party's woes. He prides himself on strong support from Texas' Latino community, earning nearly 50 percent of the Latino vote in 1998 -- exhibit A of his "compassionate conservatism." Bush supporters hope his Hispanic support in Texas will transfer to California, where 14 percent of all voters in the last election were Latino.

Bush wasted no time making clear that courting the Latino vote would be a centerpiece of his California campaign strategy. "There needs to be a message that speaks to the values that the Hispanic community can understand," Bush said from the tarmac Monday night. "I've done a good job in Texas of reaching out to the Hispanic community. I intend to do so here in the state of California."

Republicans are hoping Bush can pull Latinos and Reagan Democrats back to the party and return the state to its former GOP glory. They also know it will be nearly impossible for the Democratic presidential nominee to win without carrying California.

But this year has already seen "great expectations" dashed, with the much anticipated "Star Wars" prequel. Though the movie began with record early money totals and incredible media coverage, "The Phantom Menace" ultimately was panned by movie critics, and it failed to meet financial expectations. With Bush's California arrival, the year's second-most hyped event gets under way in the Golden State. But reporters and California voters are unlikely to find out on this trip whether George W. Bush is worthy of all the hype surrounding his campaign. This is simply a preview of coming attractions.
salon.com | June 29, 1999

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