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Funerals 'R' Us
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Sept. 29, 1999 | MILFORD, Mich. --
Like most of our fellow Americans, we funeral directors know very little about Bush beyond, of course, his huge campaign war chest, the unstoppable juggernaut of his candidacy and the apparent inevitability of his nomination. Since most of us are small-business types with Republican tendencies and hometown duties, we are glad that the media and the politicos are taking care of matters such as these for people such as us. Also Today The dying giant But Waltrip of Service Corporation International in Houston, is no stranger to us. He and SCI are to funeral service what McDonald's is to the local diner: a multinational mergers- Of course, Waltrip is a Big Mac that comes disguised as the burger you get from your local diner. SCI has made a fortune trading on the long-established names of local funeral directors, who never made in a year what Waltrip has given to the Bush campaigns. To be sure, these firms sold willingly for good money with their eyes wide open. For many funeral directors, as for many Republicans, it all seemed unstoppable, inevitable -- SCI was everywhere, lavishing free booze and finger food on us at our state and national conventions, offering cash and stock options and a "bigger is better" view of the future. This is not evil. It is the late-century American way: to merge and acquire, to buy and sell. And there is nothing inherently wrong with corporate ownership, nor anything especially noble about independent ownership. In every field, there are sloppy independent operators and exemplary corporate ones. In practice, however, they are organized around essentially different principles. The publicly traded, corporate enterprise is accountable to the international headquarters, the sales quota and the stockholder, while the independent is accountable to the local consumer, including very often the local loan officer. The privately owned firm cannot attribute its prices to some distant "home office" or the "district manager." It cannot blame shortfalls in service on "company policy." The privately owned firm must make up in local public trust what it lacks in multinational corporate cover.
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