Life of the Party

Brian Schweitzer, the blue governor of the red state of Montana, may just have the answer to the Democrats' woes.

By Tim Grieve

Apr 19, 2005 | The future is wearing a turquoise bolo tie wrapped around the open collar of a blue-and-white-striped button-down dress shirt. And if that doesn't sound quite right, then you haven't considered the mismatched gray suit coat or the blue jeans and boots down below. Meet Brian Schweitzer, the soil sciences major who grew up to be the governor of Montana -- and may be the next best hope of the Democratic Party.

On Nov. 2, George W. Bush beat John Kerry in Montana by 20 percentage points. On the same day, Montana voters overwhelmingly approved a constitutional amendment banning gay marriage -- and elected as their governor a populist, pro-choice Democrat. Are Montana voters as schizophrenic as the governor's fashion sense, or is Brian Schweitzer just that good?

A lot of folks say it's the latter. Everyone from the Washington Monthly to the American Spectator has taken note of the rancher from Whitefish, Mont., and what the Wall Street Journal called his "well-spoken, gun-owning, dog-loving, native-ritual-doing, shot-of-whiskey-drinking true-west style." Democrats hungry for hope in the dark days after 2004 find themselves wondering whether another little-known governor from a small red state can somehow help them find their way back to the White House.

Ask Schweitzer about 2008, and he ticks off the names of Democratic governors who've proved they can appeal to red-state voters. What about him? "You know, all these people are saying, 'To be governor of Montana, he must have it figured out,'" Schweitzer says. "I'm telling you, I've broken more colts than there are days that I've been in office. I'm just a regular guy, getting things done in Montana. I don't know if that works nationally, but I don't care."

But it's clear that he does care. In an hour-long interview, Schweitzer gave impassioned advice on how Democrats can win back the rural West by "leading with their hearts" and recognizing that a one-size-fits-all platform on gun control won't play in hunting and fishing states like Montana.

A native Montanan who spent time in the Middle East before returning to start his own business, Schweitzer espouses a political philosophy that combines the class-based populism of a John Edwards with the budgetary pragmatism of a Howard Dean, all wrapped up in shit-kicking Western dialect that the Daily Kos' Markos Moulitsas Zúniga calls "a genuine version of Bush's fake ranch."

Salon spoke with Schweitzer late last week in his office in Helena. To get to the governor, you park your car on the curb out in front of the State Capitol -- there are no parking meters here -- and walk straight into the governor's office, unmolested by bureaucratic gatekeepers or security personnel. Helena is a long way from Washington, but maybe not for long: Before I can even compose a question, Schweitzer is offering his prescription for what ails the Democratic Party.

"You know who the most successful Democrats have been through history?" he asks. "Democrats who've led with their hearts, not their heads. Harry Truman, he led with his heart. Jack Kennedy led with his heart. Bill Clinton, well, he led with his heart, but it dropped about 2 feet lower in his anatomy later on.

"We are the folks who represent the families. Talk like you care. Act like you care. When you're talking about issues that touch families, it's OK to make it look like you care. It's OK to have policies that demonstrate that you'll make their lives better -- and talk about it in a way that they understand. Too many Democrats -- the policy's just fine, but they can't talk about it in a way that anybody else understands."

That sounds like a not-so-veiled criticism of John Kerry.

Oh, Washington, D.C. The problem is, they get to Washington, they drink that water, they get Washington-speak. This is not a criticism of John Kerry. It's the reason that people keep saying, "Oh, [the next Democratic president is] likely to be a governor." It's because governors are faced with this all the time: Their language has to be the language that is clear enough for Joe or Mary Six-Pack to understand. When you speak on the Senate floor or on the House floor or in a Cabinet meeting, you don't even have to use the words that we use. It's a new language -- you know, "budget reconciliation, blah blah blah blah."

No. When you're out visiting with folks in a way that touches their heart, you tell them, "We're going to find the money to do the right thing." Well, when a senator stands on the Senate floor, it'd take him two hours to explain that.

But is winning back the White House really just a matter of learning to say things in a clearer way?

A whole lot of it's visual. I heard somebody say, very early in the last presidential campaign, that they turned the volume off on their television and just watched the two candidates, and they said, "Bush is going to win." You know, when Bush walked in the room, he'd say, "Oh, hey, how ya doin' there?" giving somebody a high-five right there, giving somebody a thumbs up. When Kerry walked in, he found his way to the podium, and he described in painful detail -- with big words, in a strong way -- all the things that he was going to make right for the American people.

Please.

You need to have good solid policy -- that's important. But you've got to touch people. They've got to know you; they've got to know that you believe in what you're saying. And that's probably more important when people vote than your policies. Because how the hell are they going to raise their families, maybe work two jobs, go hunting on the weekend, bowl and drink beer with the boys on Tuesday night, and still have enough time to figure out who's telling the truth about the budget, about healthcare, about education?

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