http://www.salon.com/politics/war_room/2008/07/24/obama_olympics/print.html



To print this page, select "Print" from the File menu of your browser

Obama's Olympic-size ad buy

 Barack Obama's campaign is spending millions to advertise during broadcasts of the Olympics.

Alex Koppelman

Jul. 24, 2008 | Advertising Age reports that Barack Obama's campaign "will be among the TV sponsors of NBC Universal's Olympics coverage." The campaign has agreed to a $5 million package that includes ads on network television and cable.

Ad Age's Ira Teinowitz calls the deal "the first significant network-TV buy of any presidential candidate in at least 16 years," and notes that "the last network TV spot bought by a presidential contender was apparently a single multi-minute ad run by Republican Sen. Bob Dole in 1996."

-- Alex Koppelman