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Sunday, Jul 5, 2009
In a McCain ad called "Mum," Obama is portrayed as a tax-raising incompetent. But the real point of the ad, which is so nonsensical it's hard to believe anyone will pay attention to its ostensible message, may be to incite racial fears.
"In crisis, experience matters," a tough voice warns. "McCain and his congressional allies led. Tough rules on Wall Street. Stop CEO rip-offs. [An image of a grinning black man in a suit appears.] Protect your savings and pensions. [An image of an elderly white woman appears.] Obama and his liberal allies, 'mum on the market crisis.' Because 'no one knows what to do.' More taxes. No leadership. A risk your family can't afford."
This ad requires voters to have ignored reality in three ways. First, they must have somehow missed the fact that it was Republican congressmen, not Democrats, who stalled the bailout package. Second, they must swallow the fairy tale that McCain "led" the effort. And third, they must believe that McCain and the GOP have magically been transformed into sworn enemies of "Wall Street" and "CEO rip-offs." With all due respect for the incapacity of Americans, that's too much stupidity to ask for.
Which is why the real point of the ad may have been the image of the smirking black man who appears as the poster child for "CEO rip-offs." The man is Franklin Raines, former head of Fannie Mae, who resigned in 2004 under a cloud of scandal. It may seem odd that McCain's hit team selected a black CEO to illustrate the Wall Street meltdown -- there are about as many black CEOs as there are white defensive backs in the NFL. But it isn't odd at all. Using Raines serves the GOP's interests in two ways, both of them with explicit racial subtexts.
First, it furthers the bogus right-wing story that Fannie Mae and Freddie Mac, pushed by the Clinton administration to increase the number of minority homeowners, were responsible for the Wall Street meltdown. (In fact, as the New York Times has reported, rapacious Wall Street investors pushed Fannie Mae into the exotic, high-risk bundled deals that brought it down.)
More important, it associates Barack Obama with an allegedly corrupt black man. Few viewers are likely to know who that black face belongs to, but that doesn't matter. Working-class white voters have repeatedly told reporters that they're worried that if he's elected, Obama will turn the country over to black people. The "Mum" ad plays to those racial fears in a way that allows plausible deniability.
The GOP and its media allies are going into their two-minute drill, and it ain't pretty. Moving in lockstep with the GOP, as usual, Fox News ran a ludicrous Sean Hannity show Sunday night that painted Obama as a terrorist sympathizer and dangerous radical. And we can expect more smears, concealed race-baiting, overwrought accusations of "radicalism" and crude ad hominem attacks in the next month.
McCain's last-ditch smear campaign isn't surprising. The modern conservative movement came to power by playing on white racial fears, and McCain is hoping that there's one shot left in that gun.
The seeds of modern conservatism were sown by Barry Goldwater, whose anti-government ideology was crafted to appeal to Southern whites enraged at federal intervention into what they considered to be their own racial business. Richard Nixon's "Southern strategy" brought Goldwater's approach to fruition. By inciting populist white anger at do-gooder liberals and the black poor, Nixon was able to split the Democratic Party, peeling off the South and making deep inroads with blue-collar ethnic Democrats in states like Ohio, Michigan and Pennsylvania. Some analysts believe that the South will remain Republican forever, although demographic changes could weaken the GOP's grip. Ronald Reagan continued the strategy, kicking off his 1980 presidential campaign by giving a speech in Philadelphia, Miss., where three civil rights workers were killed, in which he promised to support states' rights -- a code word for institutional Southern racism.
