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The North American intellectual tradition | page 1, 2

McLuhan's vastness of perception partly came, as biographer Philip Marchand notes, from his prairie origins in Alberta -- exactly the kind of landscape, in fact, that inspired the hugely influential "prairie style" of an American genius, architect Frank Lloyd Wright. Fiedler taught for 23 years in big-sky Montana and for over 30 years in snowy Buffalo. He and Brown attended graduate school in the north country of Wisconsin, where McLuhan began his teaching career. As a native of the snow belt of upstate New York, I too claim the feisty independence of the Northerner. I was raised, I like to say, breathing cold, clear Canadian air.

The North American synthesis of the pragmatic and the visionary in McLuhan, Fiedler and Brown is uniquely suited for analyzing the swifly changing present of our age of technology. Mass media and communication, which were developed and refined in the U.S. since the 19th century rise of mass-market newspapers, cannot be fully understood with European models. It was McLuhan who forecast what my generation lived, from transistor radios and stereo headphones to today's 100 cable channels.

Education must be purged of desiccated European formulas, which burden and disable the student mind. We must recover North American paradigms and metaphors, to restore the North American idiom to academic discourse. Media and Internet communications are a Jamesian and Joycean "stream of consciousness," fluid and mercurial, and our young people -- from the brilliant Web entrepreneurs to the ingenious pirate hackers -- occupy a radically different mental space than the valley of death of pre- and postwar Europe. As I know from my work with Salon, McLuhan's "global village" has come to pass. Every day, the Web is fulfilling the 1960s dream of expanded perception or cosmic consciousness.



Camille Paglia

Camille Paglia's column appears in Salon People every third Wednesday.

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In his 1837 lecture "The American Scholar," Emerson says, "We have listened too long to the courtly muses of Europe." Of Americans, he vows, "We will walk on our own feet; we will work with our own hands; we will speak with our own minds."
salon.com | March 4, 2000

 

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About the writer
Camille Paglia is professor of humanities at the University of the Arts in Philadelphia. For more columns by Camille Paglia, visit her column archive.

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