John McCain and his campaign may have come under fire for the tone of their ads recently, but at least one influential advisor to Barack Obama thinks McCain's ads have been succeeding.
"To a certain extent the ads are having some effect," former Senate Majority Leader Tom Daschle told the Financial Times. "But you can't be thrown off your game plan by a momentary dip in polls."
Also interviewed for the article was Mark McKinnon, a former advisor to McCain who, in May of this year, quit the McCain campaign rather than work against Obama. "I think they’ve crystallized their message and I think they’re hitting a nerve," McKinnon said. He went on to sum up the situation and strategy pretty well -- the advertising fits into, and is pushing, a larger narrative, which is that Obama puts himself first while McCain puts the country first. The McCain camp started to make that a central theme of its message earlier this summer.
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