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Advertising Age Names Salon Online Magazine of the Year SAN FRANCISCO, CA, FEBRUARY 24, 1997 | Salon, the Internet-based magazine, has been named Advertising Age's "Online Magazine of the Year" in the trade publication's February 24, 1997 issue. "Salon has grown from an every-other-month literary 'zine into a highbrow, high-volume entertainment daily, with traffic at 2 million page views a month," wrote Patricia Riedman of Ad Age. "Because of its growth and popularity, Salon is Advertising Age's Online Magazine of the Year." "We are thrilled to receive this honor from one of the advertising industry's most respected sources," said Michael O'Donnell, Salon's President and Publisher. "In addition to major editorial initiatives such as a new daily format, Salon is working with leading advertisers to introduce innovative marketing campaigns. We believe strongly in the value of content and its ability to attract and stimulate not only reader interaction but Web transactions." Salon has a loyal readership of over 40,000 registered users. Research has shown Salon's readership to be upscale, educated, and evenly divided between men and women. Proof of Salon's popularity is the fact that readers linger over 17 minutes at the site and the ad click-through rate is twice the Internet average. Salon plans to build on its momentum with new editorial departments beginning in March. In addition, Salon will continue to emphasize branding the magazine as a vehicle for reaching the "intellectually curious." Salon recently hired Marc Wernick, VP of Marketing and Business Development, whose background includes brand management at P&G, and strategic planning at McKinsey & Co., Grey Entertainment and Ogilivy and Mather Direct. In addition to developing the Salon brand on and off the Web, Salon also plans to develop an affinity program, e-commerce, e-education and content syndication. Salon was recently named "Best Web Site of 1996" by Time magazine. In addition to accolades from Time and Advertising Age, Salon has been singled out for praise by The New York Times, The New Yorker, Wired and The Wall Street Journal. Salon was founded in November 1995 by former San Francisco Examiner Arts and Features Editor David Talbot, and received major financing from Adobe Systems and Hambrecht & Quist. It also has a strategic marketing relationship with Borders Books & Music. - - - - - - - - - - - -
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