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Salon Expands Advertising Effort With New Sales Executives, Technology & 30 New Advertisers SAN FRANCISCO, CA, JULY 29, 1997 | Salon Internet, Inc., the acclaimed online magazine, has increased its advertising efforts to keep pace with the growing demand from advertisers by adding new sales executives in major markets as well as utilizing NetGravity ad management software and I/PRO auditing tools. In the last three months, Salon has established corporate sales offices in New York and Chicago and added more sales executives in its San Francisco headquarters. In addition, Salon has attracted online advertising buys from major clients such as Microsoft, AT&T, Sony, IBM, Lotus, Club Med, Lufthansa, The New York Times Online, The Palace, Texas Monthly, Harper Collins, Simon & Schuster and others. "Salon continues to attract new advertisers due to its compelling content and unique audience," said Michael O'Donnell, Salon's President and Publisher. "We've added sales executives in strategic markets to further develop our advertiser relationships. In addition, we've adopted industry standards in ad management (NetGravity) and auditing (I/PRO) to better serve our advertising partners' needs." Salon has recently completed a reader survey conducted by Cyber Dialogue, which shows that Salon readers are younger than the Internet average (83% between 16 and 49), they are more female (51%) and they spend more time on Salon -- over 35 minutes per visit. Salon has gone "beyond the banner" to introduce innovative promotions with its partners, including a sweepstakes promotion with Club Med, "Win a Trip to Bora Bora." "Salon offers the best of both image advertising and direct response. Our readers regularly print Salon articles, taking banner advertisements along with the editorial. As for direct response, our click through rate is 35% higher than the Internet average," continued O'Donnell. In addition to O'Donnell and Associate Publisher Darlene Townsend, Salon has added three new sales executives: Liza Parker, Leah Tracy and Andrea deCsepel. Liza Parker joins Salon as its New York Advertising Manager and brings extensive experience in advertising sales and media planning to the online publication. Prior to Salon, Parker had advertising and media planning assignments at The Jerusalem Report Magazine, Troika Magazine, Inflight Duty Free Shops (IDFS), LBS Television Syndication, DMB&B Advertising Agency and BBDO Advertising New York. Leah Tracy comes to Salon as its new San Francisco Advertising Manager after two years at Mother Jones Magazine and MoJo Wire as National Sales Manager. In addition, Tracy was Founder and Publisher of "Big Shout," her own arts and entertainment magazine. Andrea deCsepel has joined Salon as its Midwest Advertising Manager based in Chicago. Prior to Salon, deCsepel worked in the national advertising sales division of Disney Online, Yahoo! Chicago sales offices and Mutual of Omaha corporate sales division. Salon is an interactive magazine of books, arts, travel and ideas. Salon features original writing by respected thinkers on topics ranging from arts and entertainment to technology and politics. Salon also features Table Talk, the second most popular reader forum on the Internet. Salon has received major awards and accolades, including Time magazine's "Best Web Site of 1996," Advertising Age's "Online Magazine of the Year" and the Web magazine's 1997 Webby Award for "Best Books/Magazine Web Site." Founded in 1995, Salon received its initial funding from Adobe and Hambrecht & Quist. It has strategic marketing relationships with Borders Books & Music. Salon can also be found in Netscape's In-Box Direct and via America Online's keyword Salon. In addition, Salon is syndicated to newspapers through United Feature Syndicate. - - - - - - - - - - - -
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